{"id":4320,"date":"2026-09-16T10:45:16","date_gmt":"2026-09-16T08:45:16","guid":{"rendered":"https:\/\/leadtowin.pro\/?p=4320"},"modified":"2026-09-16T10:45:16","modified_gmt":"2026-09-16T08:45:16","slug":"sms-whatsapp-o-rcs","status":"publish","type":"post","link":"https:\/\/leadtowin.pro\/en\/sms-whatsapp-or-rcs\/","title":{"rendered":"SMS, WhatsApp or RCS: what are the differences between the three channels?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4320\" class=\"elementor elementor-4320\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef7fa3 e-flex e-con-boxed e-con e-parent\" data-id=\"6ef7fa3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82d7633 elementor-widget elementor-widget-text-editor\" data-id=\"82d7633\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The way companies communicate with their customers has changed considerably.<\/span><\/p><p><span style=\"font-weight: 400\">For a company, the question should no longer be simply <\/span><b>\u201cWhich channel should I use?\u201d<\/b><span style=\"font-weight: 400\">, but something more interesting: <\/span><b>Which channel is most suitable for each type of communication and each moment in the customer relationship?<\/b><\/p><p><span style=\"font-weight: 400\"><strong>SMS, WhatsApp and RCS<\/strong> They can be used to send commercial communications, notifications, reminders, or service-related information, but there are important differences in reach, user experience, interactivity, and automation possibilities.<\/span><\/p><p>Next you will discover <strong>when to use each channel and how to best take advantage of its possibilities.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc7c284 elementor-widget elementor-widget-heading\" data-id=\"dc7c284\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SMS, WhatsApp and RCS: three different ways to reach the customer&#039;s mobile phone<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6f666 elementor-widget elementor-widget-text-editor\" data-id=\"2f6f666\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;color: #000000\">Although all three channels allow communication using the mobile phone as a point of contact, they work differently technologically.<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"font-weight: 400\">He <\/span><b>SMS<\/b><span style=\"font-weight: 400\"> It&#039;s the simplest. It allows you to send messages directly to a phone number, and virtually any mobile phone can receive them.<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>WhatsApp<\/b><span style=\"font-weight: 400\"> It works within its own application. Users must have WhatsApp, and businesses can use WhatsApp Business solutions to manage conversations, notifications, and certain business processes.<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"font-weight: 400\">He <\/span><b>RCS (Rich Communication Services)<\/b><span style=\"font-weight: 400\"> It can be understood as an evolution of traditional mobile messaging. It allows the incorporation of elements typical of modern applications\u2014images, videos, buttons, carousels, or suggested replies\u2014within the phone&#039;s compatible messaging experience.<\/span><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">This seemingly small difference considerably changes the commercial possibilities of each channel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ff68b elementor-widget elementor-widget-image\" data-id=\"12ff68b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"435\" height=\"658\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/rcs-marketing-ejemplo.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4040\" alt=\"RCS marketing example\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/rcs-marketing-ejemplo.jpg 435w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/rcs-marketing-ejemplo-198x300.jpg 198w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/rcs-marketing-ejemplo-8x12.jpg 8w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecab0d8 elementor-widget elementor-widget-heading\" data-id=\"ecab0d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is RCS and why is it gaining importance?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d43f3c elementor-widget elementor-widget-text-editor\" data-id=\"0d43f3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">RC<span style=\"color: #000000\">S stands for <\/span><\/span><span style=\"color: #000000\"><strong><i>Rich Communication Services<\/i><\/strong><span style=\"font-weight: 400\">.<\/span><\/span><\/p><p><span style=\"font-weight: 400;color: #000000\">Their goal is<strong> modernize the traditional messaging experience<\/strong> incorporating features that until recently we mainly associated with applications like WhatsApp.<\/span><\/p><p><span style=\"font-weight: 400;color: #000000\">For business communications, <a href=\"https:\/\/leadtowin.pro\/en\/services\/rcs-marketing\/\"><strong><span style=\"color: #39acff\">RCS<\/span><\/strong><\/a> can offer experiences with:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Images.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Videos.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Action buttons.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Suggested answers.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Product carousels.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Company visual identity.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Read confirmations in compatible scenarios.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Interactive conversations.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e68ba0f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e68ba0f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadtowin.pro\/en\/services\/rcs-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information about RCS campaigns<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f44d07 elementor-widget elementor-widget-text-editor\" data-id=\"1f44d07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;color: #000000\">To understand its potential, we can imagine the same commercial message sent using two technologies.<\/span><\/p><p><span style=\"font-weight: 400;color: #000000\">A <strong>SMS<\/strong> I could say:<\/span><\/p><p style=\"text-align: center\"><em><span style=\"font-weight: 400;color: #000000\">\u201cRenew your plan. Check out our new offer here: [link]\u201d.<\/span><\/em><\/p><p><span style=\"color: #000000\"><span style=\"font-weight: 400\">An RCS experience could display the company&#039;s identity, an image of the offer, different fare options, and buttons such as <\/span><b>\u201cView offer\u201d<\/b><span style=\"font-weight: 400\">, <\/span><\/span><b><span style=\"color: #000000\">\u201cQ<\/span>I want information.\u201d<\/b><span style=\"font-weight: 400\"> either <\/span><b>\u201cTalk to an advisor\u201d<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">The business objective may be exactly the same, but the user experience changes radically.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5091bc3 elementor-widget elementor-widget-heading\" data-id=\"5091bc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SMS vs WhatsApp vs RCS: Main differences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a63a3a8 elementor-widget elementor-widget-text-editor\" data-id=\"a63a3a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>Feature<\/b><\/p><\/td><td><p><b>SMS<\/b><\/p><\/td><td><p><b>WhatsApp<\/b><\/p><\/td><td><p><b>RCS<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">You need a specific app<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">No<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Yeah<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Not necessarily; it depends on compatibility<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Text messages<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Yeah<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Yeah<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Yeah<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Images and advanced multimedia content<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Very limited<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Yeah<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Yeah<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Interactive buttons<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Not natively<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Yeah<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Yeah<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Two-way conversation<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Limited<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Yeah<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Yeah<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Enriched corporate identity<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Limited<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Yeah<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Yeah<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Read receipts<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Generally not<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Yeah<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">You can offer them<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Visual retail experiences<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Limited<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Highs<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Highs<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Compatibility dependency<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Very low<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">WhatsApp user<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">RCS Device, Operator and Service<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Main strength<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Scope and simplicity<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Conversation<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Interactivity in native messaging<\/span><\/p><\/td><\/tr><\/tbody><\/table><p><span style=\"font-weight: 400\">Therefore, there is no universally superior channel; each one solves a different problem.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f78bb2 elementor-widget elementor-widget-heading\" data-id=\"0f78bb2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When should RCS be used?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-080a0cc elementor-widget elementor-widget-text-editor\" data-id=\"080a0cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">RCS is especially attractive when a company wants<strong> combine the reach of mobile messaging with a <\/strong><\/span><strong>visual and interactive experience.<\/strong><\/p><p><span style=\"font-weight: 400\">It may have interesting applications in sectors such as:<\/span><\/p><ul><li><span style=\"color: #000000\"><b>Retail:<\/b><span style=\"font-weight: 400\"> product presentations, promotions, or collections.<\/span><\/span><\/li><li><span style=\"color: #000000\"><b>Telecommunications:<\/b><span style=\"font-weight: 400\"> tariff renewals, portability, or service contracting.<\/span><\/span><\/li><li><span style=\"color: #000000\"><b>Energy:<\/b><span style=\"font-weight: 400\"> submission of offers, switching or contracting of new services.<\/span><\/span><\/li><li><span style=\"color: #000000\"><b>Insurance:<\/b><span style=\"font-weight: 400\"> renewals, policy information, or communications with clients.<\/span><\/span><\/li><li><span style=\"color: #000000\"><b>Automotive:<\/b><span style=\"font-weight: 400\"> reminders, reviews or submission of offers.<\/span><\/span><\/li><li><span style=\"color: #000000\"><b>Ecommerce:<\/b><span style=\"font-weight: 400\"> order information, recommendations, or promotions.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31baa6f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"31baa6f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadtowin.pro\/en\/services\/rcs-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information about RCS campaigns<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c99a35 elementor-widget elementor-widget-image\" data-id=\"4c99a35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"342\" height=\"712\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/ejemplos-rcs-marketing.jpg\" class=\"attachment-large size-large wp-image-4039\" alt=\"RCS marketing examples\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/ejemplos-rcs-marketing.jpg 342w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/ejemplos-rcs-marketing-144x300.jpg 144w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/ejemplos-rcs-marketing-6x12.jpg 6w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-872028e elementor-widget elementor-widget-heading\" data-id=\"872028e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The database remains the starting point<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-984440e elementor-widget elementor-widget-text-editor\" data-id=\"984440e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">We can have the best messaging technology on the market and still get poor results if the information used to contact users is deficient.<\/span><\/p><p><span style=\"font-weight: 400\">An SMS, WhatsApp, or RCS strategy <strong>It needs a properly managed database.<\/strong><\/span><\/p><p><span style=\"font-weight: 400\">Before launching a campaign, it&#039;s worth asking yourself:<\/span><\/p><ul><li><span style=\"font-weight: 400;color: #000000\">Are the phone numbers correct?<\/span><\/li><li><span style=\"color: #000000\">Do we have duplicate records?<\/span><\/li><li><span style=\"color: #000000\">Do we know where each contact comes from?<\/span><\/li><li><span style=\"color: #000000\">Can we segment users by interests or relevant characteristics?<\/span><\/li><li><span style=\"color: #000000\">Is the data up to date?<\/span><\/li><li><span style=\"color: #000000\">Do we have the legal authority to make the communication?<\/span><\/li><\/ul><p><span style=\"text-decoration: underline\"><span style=\"font-weight: 400\">A campaign sent to 10,000 poorly segmented contacts can be much less profitable than one directed at 2,000 correctly identified profiles.<\/span><\/span><\/p><p style=\"text-align: center\"><strong>\u00ab&quot;The quality of the data determines the quality of the communication.&quot;\u00bb<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c33ba elementor-widget elementor-widget-heading\" data-id=\"b9c33ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Importantly, they must also comply with the regulations\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4f190 elementor-widget elementor-widget-text-editor\" data-id=\"fe4f190\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">When we talk about commercial communications in Spain, we must pay special attention to the <strong>regulations on data protection and electronic communications.<\/strong><\/span><\/p><p><span style=\"font-weight: 400\">The <strong>LSSI<\/strong> It establishes, in general terms, that electronic commercial communications <strong>must have been previously requested or expressly authorized,<\/strong> However, it does address certain situations arising from a prior contractual relationship for similar products or services. Furthermore, recipients must be provided with a simple and free mechanism to opt out of promotional communications.<\/span><\/p><p><span style=\"font-weight: 400\">In addition to this <strong>the GDPR and the LOPDGDD<\/strong> when personal data is processed.<\/span><\/p><p><span style=\"font-weight: 400\">For this reason, before designing a campaign, it is advisable to review not only what technology we are going to use, but also <\/span><b>the origin of the data, the legal basis for the processing, the purpose for which it was obtained, and the possibility of proving the process<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1693a9e elementor-widget elementor-widget-heading\" data-id=\"1693a9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Importantly, they must also comply with the regulations\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142d355 elementor-widget elementor-widget-text-editor\" data-id=\"142d355\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Since September 2026, the new system related to the<strong> alphanumeric alias registration<\/strong> used in certain messages, within the measures intended to combat identity theft and fraud through messaging.<\/span><\/p><p><span style=\"font-weight: 400\">For companies that use SMS and other affected systems, this adds another issue to review within their communication processes: <\/span><b>It is not enough to optimize the campaign from a commercial point of view; it is also necessary to keep the technical and regulatory requirements of the channel used up to date.<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-362b2e9 elementor-widget elementor-widget-image\" data-id=\"362b2e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"229\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/alquiler-bbdd-lead-to-win-300x229.jpg\" class=\"attachment-medium size-medium wp-image-3578\" alt=\"\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/alquiler-bbdd-lead-to-win-300x229.jpg 300w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/alquiler-bbdd-lead-to-win-16x12.jpg 16w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/alquiler-bbdd-lead-to-win.jpg 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-850eaa2 elementor-widget elementor-widget-heading\" data-id=\"850eaa2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From data to a smarter communication strategy\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8262755 elementor-widget elementor-widget-text-editor\" data-id=\"8262755\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">In <a href=\"https:\/\/leadtowin.pro\/en\/\"><strong><span style=\"color: #39acff\">Lead to Win<\/span><\/strong><\/a> We understand that a good campaign starts long before sending the first message.<\/span><\/p><p><span style=\"font-weight: 400\"><strong>Database normalization, enrichment, and segmentation<\/strong> It allows you to better understand your audiences and develop more precise marketing actions.<\/span><\/p><p><span style=\"font-weight: 400\">Working on data quality can help identify segments, reduce low-value records, and focus sales efforts on truly relevant contacts.<\/span><\/p><p><span style=\"font-weight: 400\">Therefore, if your company is considering new campaigns using SMS, WhatsApp, RCS, telemarketing, or other channels, the first step might be to review something much more basic: <\/span><b>Is your database ready to take advantage of them?<\/b><\/p><p><span style=\"font-weight: 400\">A properly developed foundation transforms the messaging of a mass campaign into a much smarter business strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0445cd0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0445cd0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadtowin.pro\/en\/services\/rcs-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request more information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The way companies communicate with their customers has changed considerably. For a company, the question should no longer be simply \u201cwhich channel do I use?\u201d, but something more interesting: which channel is best suited for each type of communication and each stage of the customer relationship? SMS, WhatsApp, and RCS [\u2026]<\/p>","protected":false},"author":1,"featured_media":4331,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-gen"],"_links":{"self":[{"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/posts\/4320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/comments?post=4320"}],"version-history":[{"count":11,"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/posts\/4320\/revisions"}],"predecessor-version":[{"id":4332,"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/posts\/4320\/revisions\/4332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/media\/4331"}],"wp:attachment":[{"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/media?parent=4320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/categories?post=4320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/tags?post=4320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}