{"id":3531,"date":"2026-01-20T12:32:51","date_gmt":"2026-01-20T11:32:51","guid":{"rendered":"https:\/\/leadtowin.pro\/?p=3531"},"modified":"2026-01-21T08:37:41","modified_gmt":"2026-01-21T07:37:41","slug":"como-mejorar-el-cierre-de-ventas","status":"publish","type":"post","link":"https:\/\/leadtowin.pro\/en\/how-to-improve-sales-closing\/","title":{"rendered":"How to improve sales closing: keys to selling more and better"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3531\" class=\"elementor elementor-3531\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc094f e-flex e-con-boxed e-con e-parent\" data-id=\"0dc094f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55ddb86 elementor-widget elementor-widget-text-editor\" data-id=\"55ddb86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Closing a sale isn&#039;t a matter of luck or persistence. It&#039;s the result of <\/span><b>a well-constructed process<\/b><span style=\"font-weight: 400\">where marketing, data and sales team work in alignment towards the same goal: converting real opportunities into customers.<\/span><\/p><p><span style=\"font-weight: 400\">In this article we explain <\/span><b>How to improve sales closing<\/b><span style=\"font-weight: 400\">Addressing the most common problems, best business practices, and other useful and effective tips.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea769ac elementor-widget elementor-widget-heading\" data-id=\"ea769ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recurring problems that hinder sales closures<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-170ca21 elementor-widget elementor-widget-text-editor\" data-id=\"170ca21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Before discussing solutions, it is important to identify why many companies do not close as many as they could.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5553687 elementor-widget elementor-widget-heading\" data-id=\"5553687\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Unqualified leads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd0a65 elementor-widget elementor-widget-text-editor\" data-id=\"ddd0a65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">One of the most common mistakes is sending it to the sales team <\/span><b>contacts without real interest, without need or outside the target<\/b><span style=\"font-weight: 400\">This leads to frustration, wasted time, and very low closing rates.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98a0d09 elementor-widget elementor-widget-heading\" data-id=\"98a0d09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Lack of information about the lead<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0828b elementor-widget elementor-widget-text-editor\" data-id=\"2e0828b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">When a salesperson calls &quot;blindly,&quot; without prior context, the conversation becomes cold, generic, and ineffective. Today&#039;s customer expects that <\/span><b>Understand their problem before speaking to them<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-810270c elementor-widget elementor-widget-image\" data-id=\"810270c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"263\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-de-leads.jpg\" class=\"attachment-large size-large wp-image-3540\" alt=\"closing sales from leads\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-de-leads.jpg 500w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-de-leads-300x158.jpg 300w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-de-leads-18x9.jpg 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f9f42 elementor-widget elementor-widget-heading\" data-id=\"75f9f42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Misalignment between marketing and sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a60b09f elementor-widget elementor-widget-text-editor\" data-id=\"a60b09f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Marketing generates leads, sales tries to close them\u2026 but without common criteria. This causes:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"font-weight: 400\">Marketing measures volume<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Sales measure closings<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">And nobody measures real quality.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0463680 elementor-widget elementor-widget-heading\" data-id=\"0463680\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Poorly defined sales processes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02d6c52 elementor-widget elementor-widget-text-editor\" data-id=\"02d6c52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Without a clear process (stages, timelines, talking points), each salesperson sells &quot;their way,&quot; hindering scalability and continuous improvement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f16830 elementor-widget elementor-widget-heading\" data-id=\"6f16830\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to improve sales closing efficiently<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c6eb31 elementor-widget elementor-widget-heading\" data-id=\"9c6eb31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Start by attracting, not by pressuring (inbound approach)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33294ec elementor-widget elementor-widget-text-editor\" data-id=\"33294ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">An efficient closure begins <\/span><b>long before the commercial call<\/b><span style=\"font-weight: 400\">Inbound marketing allows the lead to:<\/span><\/p><ol><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Identify a problem<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Look for information<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Discover your solution<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">And I approached the commercial with genuine interest.<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><\/ol><p><span style=\"font-weight: 400\">A well-educated lead is an easier lead to close.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85969e1 elementor-widget elementor-widget-heading\" data-id=\"85969e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Define what a qualified lead is for your company<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197af5a elementor-widget elementor-widget-text-editor\" data-id=\"197af5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Not all leads are created equal. To improve lead closing, you need to define clear criteria such as:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Sector<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Company size or customer profile<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Need identified<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Decision-making ability<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Stage of the purchase process<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">This allows for prioritizing efforts and <\/span><b>Focus the sales team on real opportunities<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec44c8 elementor-widget elementor-widget-heading\" data-id=\"8ec44c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Deliver leads with information to the salesperson, not just contacts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9081588 elementor-widget elementor-widget-text-editor\" data-id=\"9081588\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A good lead isn&#039;t just a phone number or email address. To improve sales closing, the salesperson should receive:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Lead origin<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Interest shown<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Content consumed<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Sector or activity<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Location<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Main need identified<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">The more information you have, <\/span><b>The more personalized and effective the conversation will be<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd01a98 elementor-widget elementor-widget-image\" data-id=\"dd01a98\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"280\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-consejos.jpg\" class=\"attachment-large size-large wp-image-3541\" alt=\"sales closing tips\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-consejos.jpg 500w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-consejos-300x168.jpg 300w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-consejos-18x10.jpg 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645842f elementor-widget elementor-widget-heading\" data-id=\"645842f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Align marketing, data, and sales\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c4ba3 elementor-widget elementor-widget-text-editor\" data-id=\"44c4ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Companies that close sales best have something in common: <\/span><b>Marketing, databases, and sales work as a single system<\/b><\/p><p><span style=\"font-weight: 400\">This implies:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Marketing generates leads aligned with the real target audience<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">The data is normalized, segmented, and enriched.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Sales receives workable and prioritized opportunities<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">The result is a cleaner, more predictable, and more profitable pipeline.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac4c0d3 elementor-widget elementor-widget-heading\" data-id=\"ac4c0d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The key role of qualified databases in closing sales\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf5c14 elementor-widget elementor-widget-text-editor\" data-id=\"ccf5c14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">This is where many companies make a difference.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a664c elementor-widget elementor-widget-heading\" data-id=\"17a664c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why does a qualified database improve closing rates?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8420a84 elementor-widget elementor-widget-text-editor\" data-id=\"8420a84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A <strong><a href=\"https:\/\/leadtowin.pro\/en\/services\/database\/\">database<\/a> qualified<\/strong> It improves sales closing because it allows you to contact the right profile, at the right time and with the right message, making every commercial interaction meaningful from the first contact.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">When working with <strong>updated and segmented data<\/strong>Unproductive calls, unanswered emails, and irrelevant objections are drastically reduced, because<strong> The lead really fits the proposal. <\/strong><\/span><\/p><p><span style=\"font-weight: 400\">At the same time, this approach increases the contact rate, the potential customer&#039;s genuine interest, and, as a direct consequence, the<strong> final conversion of business opportunities.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e437af elementor-widget elementor-widget-heading\" data-id=\"4e437af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Well-managed databases = faster closures\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e82a7 elementor-widget elementor-widget-text-editor\" data-id=\"c3e82a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">When the data is <strong>segmented, normalized, enriched and updated<\/strong>The sales team can focus on selling and not on filtering out contacts without potential.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Working with high-quality databases allows you to create much more precise sales scripts, prioritize leads with a higher probability of closing, and <strong>significantly reduce the sales cycle<\/strong>making every business interaction more efficient and profitable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de22be0 elementor-widget elementor-widget-heading\" data-id=\"de22be0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How should leads reach the sales team?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b979c9 elementor-widget elementor-widget-text-editor\" data-id=\"9b979c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">To maximize sales closing, leads should reach the salesperson:<\/span><\/p><ol><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Qualified<\/b><span style=\"font-weight: 400\">They meet the defined criteria<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Contextualized<\/b><span style=\"font-weight: 400\">: it is known who he\/she is and what he\/she needs<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>At the right time<\/b><span style=\"font-weight: 400\">Neither too early nor too late<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Ordered by priority<\/b><span style=\"font-weight: 400\">Focus on the most profitable ones<\/span><\/span><\/li><\/ol><p><span style=\"font-weight: 400\">This approach transforms the salesperson into a <\/span><b>adviser<\/b><span style=\"font-weight: 400\">not in an aggressive salesperson.<\/span><\/p><p><b>The role of Lead to Win in your sales process<\/b><\/p><p><span style=\"font-weight: 400\">In <\/span><b>Lead to Win<\/b><span style=\"font-weight: 400\"> We help companies improve their business results from the ground up: <\/span><b>the data<\/b><span style=\"font-weight: 400\">so that each opportunity has a greater chance of becoming a customer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1ce3c2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a1ce3c2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadtowin.pro\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request more information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Closing a sale isn&#039;t a matter of luck or persistence. It&#039;s the result of a well-structured process where marketing, data, and the sales team work in alignment toward a common goal: converting real opportunities into customers. In this article, we explain how to improve your sales closing rate, addressing the most common problems, best practices, and more.<\/p>","protected":false},"author":1,"featured_media":3546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/posts\/3531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/comments?post=3531"}],"version-history":[{"count":15,"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/posts\/3531\/revisions"}],"predecessor-version":[{"id":3568,"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/posts\/3531\/revisions\/3568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/media\/3546"}],"wp:attachment":[{"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/media?parent=3531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/categories?post=3531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadtowin.pro\/en\/wp-json\/wp\/v2\/tags?post=3531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}