The 5th edition of the Business-to-Business digital sales workshop "Social Selling" will be held on April 19th at the SC Trade Center in Sant Cugat (Av. Corts Catalanes 5, 08173 Sant Cugat del Vallès, Barcelona). This is the second event of its kind held in Spain this year. The event was held on February 2nd at Unicentro Madrid (Paseo de la Habana 9-11).

Social selling, under debate

Social media opens a new avenue for salespeople to identify, qualify, initiate conversations, and ultimately close meetings with potential clients. Never before have sales teams been able to initiate sales processes so effectively.

We call this new way of acquiring clients "social selling." We'll see how leading tools like LinkedIn Sales Navigator allow us to expand our market intelligence, start conversations, and generate new sales opportunities.

In this highly practical workshop, you'll identify potential clients, learn how to qualify them, and how to initiate initial contact to close high-quality sales. This is achieved by activating a professional digital presence and learning the secrets of social selling firsthand.

Who is the event aimed at?

The seminar is aimed at marketing and sales professionals, from Key Account Managers and Business Development Managers to self-employed sales professionals from any B2B sector.

It is also aimed at managers and marketing and sales directors who want to fully understand the opportunities that social media offers in business-to-business sales.

The speakers will be Pol Vives, CEO of Lead To Win, an expert in B2B and B2C sales and lead generation, and Jordi Gili, CEO of Execus, recognized as one of the 10 most relevant experts in social selling (outside the United States, by Sales for Life) and author of the book "Sell! With Linkedin."

Fountain: https://marketing4ecommerce.net/social-selling-barcelona/