Normalization and enrichment

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Performance

Normalization and Enrichment

At Lead to Win, we offer a specialized service in the normalization and enrichment of cold data databases. The goal of normalizing our clients' databases is to improve the performance of their campaigns and optimize the use of their resources. This process allows for the correction and standardization of complex fields, such as postal addresses, ensuring that the data is accurate and consistent.

In addition, databases are enriched through advanced technological algorithms, increasing the efficiency and effectiveness of marketing actions. This results in a more significant impact and an increase in sales conversion rates, allowing companies to achieve their goals more effectively and optimize resources.
Optimization

Database Normalization

At Lead to Win, we offer an advanced data normalization service designed to ensure the consistency, standardization, and structural cleanliness of your databases. Our process allows you to standardize complex fields such as gender, date format, postal address, and phone numbers, adjusting them to international standards and the specific needs of each campaign.

With a normalized database, segmentation quality is improved, operational errors are reduced, and efficiency in the use of technological tools and business processes is increased. This translates into better contactability, a higher return on investment, and better strategic decisions.

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Performance

Database Enrichment

At Lead to Win, we enrich your databases with complementary public information obtained from official sources, open registries, and proprietary technological tools. From data such as VAT number, address, or mobile phone number, we can incorporate variables such as estimated energy consumption, fiber optic coverage, number of mobile lines, vehicles, billing, or property type, tailored to sectors such as energy, telecommunications, fleets, and B2B companies.

This process enhances lead quality, facilitates smarter segmentation, and improves the performance of your campaigns. A rich database allows you to make better-informed decisions, target the right profiles, and achieve tangible results with less sales effort.

The main sectors where we can offer you this service are:

  • Energy

  • Telco

  • Fleets

  • Insurance

  • NGO

FOCUS ON IMPACT

Improvement in conversion rates

50

+
Available Variables
Data quality is key to the success of any campaign. Therefore, normalizing and enriching your databases is not just a technical process, but a strategic decision to improve accuracy, segmentation, and performance.

Normalization ensures consistency in fields such as gender, address, and date of birth, while enrichment adds value through relevant public information that boosts the predictive power of each contact.

These actions turn a common database into an intelligent conversion tool, reducing errors and increasing the profitability of your marketing and sales efforts.

01

More accurate and consistent data
Avoid errors and duplications by ensuring that all fields are standardized according to technical and commercial criteria.

02

Advanced and real segmentation
With enriched data, you can create more specific audiences and better-targeted campaigns.

03

Resource optimization
Improve your contact and conversion rates by reducing your cost per lead and wasted time on invalid contacts.

04

Greater business intelligence
Access valuable insights such as energy consumption, telco coverage, property type, and business revenue to make better decisions.

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Additional services
Data qualification, geocoding and geomarketing
Database analysis using technology and public sources, verifying data validity, identifying potential errors, and improving them. This allows for the possibility of adding information from other public sources to the database, creating more segmented profiles. Data can be geocoded for direct marketing campaigns by region, among other options.
Database normalization
Our Database Normalization service is designed to ensure that our clients' data is accurate, consistent, and properly structured. We can correct and standardize names, remove inappropriate or offensive words, and ensure that postal addresses are properly formatted, among other things. This process significantly improves the quality of databases, optimizing their use in marketing campaigns and increasing the efficiency of segmentation and contactability.
Database enrichment
Our Database Enrichment service allows us to maximize the value of your data by adding additional, relevant information to your current records. Using advanced algorithms and verified public data sources, we enrich databases with information such as demographics, consumer habits, specific interests, roof availability (solar panels), energy consumption ranges, telecommunications information, among many others. This not only improves segmentation accuracy but also increases the effectiveness of marketing campaigns, enabling more personalized and strategic communication. With enriched databases, companies can improve their conversion rates, increase customer retention, and optimize their results more efficiently.
Consulting, strategy analysis and results analysis
Our consulting, strategy analysis, and results analysis services are designed to help maximize the impact of campaigns. We offer a consultative and personalized approach, working closely with our clients to design effective marketing and sales strategies based on real data and detailed analysis. We continuously evaluate the results obtained, identifying areas for improvement and optimization opportunities, and strengthening the key points of each campaign. This process allows companies to make informed decisions, improve their return on investment, and ensure success in the short, medium, and long term.
Definition “look a like/cloning” target client.
Our Look-a-Like/Cloning service allows us to identify and replicate ideal customer profiles based on your current customers' historical data. Through advanced analytics and predictive models, we create similar profiles that share key characteristics and behaviors with your best customers. This allows you to expand your customer base accurately and effectively, targeting your campaigns toward audiences with high conversion potential. With this strategy, we optimize your marketing efforts, ensuring improved performance and sustainable growth.
Dialing and reception optimization (Neotel)
Our Dialing and Receiving Optimization service, powered by CTl technology, is designed to maximize efficiency in telemarketing and customer service campaigns. We adapt autodialer parameters to improve the rate of successful outbound calls and design customized triggers that optimize the allocation of incoming calls to the most appropriate agents. This optimization not only increases team productivity but also improves the customer experience, increasing conversion rates and reducing wait times. With this service, companies achieve more effective contact and greater profitability in their sales campaigns.
Golden Lead
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