With the globalization of technology, we've gone from one-way advertising to advertising in which consumers feel part of it. Nowadays, thanks to new technologies, we can choose from an infinite number of products from different companies, making it increasingly difficult to attract consumers.

To build customer loyalty, it's necessary to create a sense of belonging to our brand. Companies must establish a relationship with the consumer, focusing their full attention on them and listening to them above all else. To achieve this, there are several techniques for understanding our consumers, which would not be possible without the use of new technologies. Tools such as Behavioral Targeting, Geolocation, Marketing Automation and Gamification allow companies to use different mechanisms to better understand their customers, what preferences they have and what drives them to act in a certain direction.

Furthermore, technology has made it possible to create different types of advertising. In a very short time, companies have seen how their ads can become more widely known, how their advertising costs have been reduced, and how much flexibility they have to modify their ads. A clear example is being able to advertise a product or service at a time that is relevant to your target audience.

In short, brands are establishing a new type of connection with customers, building customer loyalty through various channels adapted to consumer trends. Companies are seeking long-term relationships with their consumers by listening and speaking to them, all thanks to technology that enables the implementation of different communication strategies.

Posted by: Silvia Gemar