• Videos, podcasts, and text documents: different ways of distributing information and/or content in written, visual, or audio form with the aim of drawing attention to our brand. Each can build a campaign or be part of one to drive traffic to a website.
• Websites: The central part of our brand and/or business, with the goal of displaying and communicating information and advertising, thus achieving online engagement and as many users as possible. This section contains all the information about our product or brand, so all content within it should be comprehensive and clear.
• Social networks: These are forms of virtual communication and interaction between users. Communities of people who share the same hobbies, goals, tastes, opinions, etc. It will therefore be important to promote our brand well so that people interact with it.
• Search engines: Online applications that allow us to quickly search and find anything we're interested in. They are the "kings of online marketing" since they command the most advertising investment.
• Affiliation: Partnership with an affiliate company that allows us to advertise an advertising campaign through its distribution channels and/or on its own website or landing page (or that of its partners). The affiliate company receives a financial compensation based on the traffic generated and the results it generates.
• Permission Marketing: sending commercial information via email to potential or existing customers.
• Alliances: an online agreement with various companies to offer our products, brand, or content to users.
• Display advertising: a way of promoting our brand and/or product through advertising banners, it is the advertising poster in its own right.

Posted by: Silvia Gemar