{"id":569,"date":"2019-07-22T12:07:28","date_gmt":"2019-07-22T10:07:28","guid":{"rendered":"https:\/\/leadtowin.wms-web.com\/hola-mundo-copy-copy-copy\/"},"modified":"2025-06-25T12:53:14","modified_gmt":"2025-06-25T10:53:14","slug":"que-es-un-lead-2","status":"publish","type":"post","link":"https:\/\/leadtowin.pro\/ca\/que-es-un-lead-2\/","title":{"rendered":"Qu\u00e8 \u00e9s un Lead?"},"content":{"rendered":"<p>Qu\u00e8 \u00e9s un Lead? Per <a href=\"http:\/\/www.solomarketing.es\/%C2%BFque-es-un-lead\/\" target=\"_blank\" rel=\"noopener\">Nom\u00e9s M\u00e0rqueting<\/a><\/p>\n<p>Lead \u00e9s un terme angl\u00e8s que vol dir avan\u00e7ar o prendre la davantera.<\/p>\n<p>A e-marketing, quan un usuari despr\u00e9s d&#039;una cerca a internet arriba a una p\u00e0gina web i omple un formulari de sol\u00b7licitud d&#039;informaci\u00f3, a aix\u00f2 en diem <strong>llegiu<\/strong>.<\/p>\n<p>Les campanyes de Google Adwords i Bing Ads generalment s&#039;orienten a la cerca de clients o leads. Encara que hi ha sectors com les companyies a\u00e8ries, hotels, ag\u00e8ncies en l\u00ednia, consumibles\u2026En qu\u00e8 s&#039;aconsegueix la venda directament en l\u00ednia. Poques s\u00f3n les campanyes que nom\u00e9s busquen tr\u00e0nsit.<\/p>\n<p>Hi ha diversitat de maneres d&#039;aproximar-se al mercat, de transmetre el missatge i de recopilar-ne les dades. Per aix\u00f2 podem afirmar que <strong>No tots els leads s\u00f3n iguals<\/strong> o millor definit: No tots els leads tenen la mateixa <strong>qualitat<\/strong>.<\/p>\n<p>Els <strong>leads<\/strong> s\u00f3n el primer pas de la venda, \u00e9s per aix\u00f2 que entenem per <strong>qualitat<\/strong> els diferents percentatges en qu\u00e8 aquests leads finalitzen en una venda, cosa que anomenem conversi\u00f3.<\/p>\n<p>\u00c9s a dir, quan de 100 leads obtenim 6 vendes, direm que tenim una conversi\u00f3 del 6%.<\/p>\n<p>\u00c9s vital disposar d&#039;aquesta informaci\u00f3, ja que ens permetr\u00e0, d&#039;una banda, comparar l&#039;efectivitat entre or\u00edgens\/accions de m\u00e0rqueting i d&#039;altra banda establir el preu d&#039;un lead, tenint en compte el cost per lead (CPL) i el cost real de cada venda CPV o m\u00e9s conegut per CPA (cost per acci\u00f3; l&#039;acci\u00f3 \u00e9s una venda o subscripci\u00f3).<\/p>\n<p>El lead requereix un tractament espec\u00edfic. Aix\u00f2 \u00e9s potser el que m\u00e9s assembla al seu significat en angl\u00e8s: Cal prendre la davantera.<\/p>","protected":false},"excerpt":{"rendered":"<p>Qu\u00e8 \u00e9s un Lead? Per Solo Marketing Lead \u00e9s un terme angl\u00e8s que significa avan\u00e7ar o prendre la davantera. A e-marketing, quan un usuari despr\u00e9s d&#039;una cerca a internet arriba a una p\u00e0gina web i omple un formulari de sol\u00b7licitud d&#039;informaci\u00f3, a aix\u00f2 en diem lead. Les campanyes de Google Adwords i Bing [\u2026]<\/p>","protected":false},"author":2,"featured_media":745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/comments?post=569"}],"version-history":[{"count":3,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/569\/revisions"}],"predecessor-version":[{"id":2794,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/569\/revisions\/2794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/media\/745"}],"wp:attachment":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/categories?post=569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/tags?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}