{"id":4333,"date":"2026-09-16T11:29:40","date_gmt":"2026-09-16T09:29:40","guid":{"rendered":"https:\/\/leadtowin.pro\/?p=4333"},"modified":"2026-09-16T11:29:40","modified_gmt":"2026-09-16T09:29:40","slug":"como-combinar-rcs-y-telemarketing","status":"publish","type":"post","link":"https:\/\/leadtowin.pro\/ca\/com-combinar-rcs-i-telemarqueting\/","title":{"rendered":"Com combinar RCS i telem\u00e0rqueting per millorar la conversi\u00f3 de leads"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4333\" class=\"elementor elementor-4333\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38fdc59 e-flex e-con-boxed e-con e-parent\" data-id=\"38fdc59\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c5473 elementor-widget elementor-widget-text-editor\" data-id=\"e1c5473\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Aconseguir un lead \u00e9s nom\u00e9s el principi ja que el veritable repte comen\u00e7a despr\u00e9s: <\/span><b>aconseguir que respongui, despertar el seu inter\u00e8s i transformar aquest contacte en una oportunitat comercial real<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Aquest problema \u00e9s especialment visible en campanyes de telem\u00e0rqueting. Una empresa pot disposar de milers de contactes potencials, per\u00f2 si la trucada arriba en un mal moment, lusuari no reconeix lempresa o desconeix per qu\u00e8 li estan contactant, les possibilitats diniciar una conversa comercial es redueixen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1623775 elementor-widget elementor-widget-text-editor\" data-id=\"1623775\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><i><span style=\"font-weight: 400\">\u201cI si pogu\u00e9ssim preparar el lead abans de fer la trucada?\u201d<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f619236 elementor-widget elementor-widget-text-editor\" data-id=\"f619236\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Aqu\u00ed apareix una estrat\u00e8gia especialment interessant: <\/span><b>combinar RCS i telem\u00e0rqueting dins del mateix proc\u00e9s comercial<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Al llarg daquest article veurem com dissenyar aquesta estrat\u00e8gia pas a pas, alguns exemples i diferents formes dutilitzar RCS per convertir un simple contacte en una oportunitat comercial molt m\u00e9s qualificada.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f143d elementor-widget elementor-widget-heading\" data-id=\"c6f143d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El problema de trucar a un lead massa aviat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03e4e96 elementor-widget elementor-widget-text-editor\" data-id=\"03e4e96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Imaginem que una persona s&#039;acaba de registrar per sol\u00b7licitar informaci\u00f3 sobre una nova tarifa d&#039;electricitat, les seves dades arriben a l&#039;equip comercial i, pocs minuts despr\u00e9s, rep una trucada.<\/span><\/p><p><span style=\"font-weight: 400\">Podeu funcionar.<\/span><\/p><p><span style=\"font-weight: 400\">Per\u00f2 tamb\u00e9 poden passar moltes altres coses: est\u00e0 treballant, no reconeix el tel\u00e8fon, encara no coneix l&#039;empresa, vol comparar alternatives o simplement no est\u00e0 preparat per mantenir una conversa. El lead existeix, per\u00f2 <\/span><b>el moment comercial encara no \u00e9s l&#039;adequat<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Una estrat\u00e8gia combinada introdueix un pas intermedi:<\/span><\/p><p style=\"text-align: center\"><b>Lead \u2192 missatge RCS \u2192 interacci\u00f3 \u2192 trucada comercial<\/b><\/p><p><span style=\"font-weight: 400\">El missatge pot presentar breument la proposta i oferir diferents accions i \u00e9s aqu\u00ed on la interacci\u00f3 de lusuari aporta un senyal addicional sobre el seu inter\u00e8s abans que intervingui un agent.<\/span><\/p><p><span style=\"text-decoration: underline\"><span style=\"font-weight: 400\">L&#039;objectiu no \u00e9s substituir la trucada, sin\u00f3 aconseguir que arribi amb m\u00e9s context.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb7e37 elementor-widget elementor-widget-heading\" data-id=\"cfb7e37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RCS com a pas previ al telem\u00e0rqueting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87bb899 elementor-widget elementor-widget-text-editor\" data-id=\"87bb899\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span style=\"color: #39acff\"><a style=\"color: #39acff\" href=\"https:\/\/leadtowin.pro\/ca\/serveis\/rcs-marketing\/\">RCS<\/a><\/span> (<\/b><b><i>Rich Communication Services<\/i><\/b><b>)<\/b><span style=\"font-weight: 400\"> amplia les possibilitats de la missatgeria m\u00f2bil tradicional incorporant, en serveis i dispositius compatibles, elements com a imatges, botons, respostes suggerides, contingut multim\u00e8dia i identitat empresarial.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18203c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c18203c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadtowin.pro\/ca\/serveis\/rcs-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e9s informaci\u00f3 sobre campanyes RCS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c81dec1 elementor-widget elementor-widget-text-editor\" data-id=\"c81dec1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Aquestes funcionalitats permeten plantejar comunicacions molt m\u00e9s orientades a lacci\u00f3.<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">En lloc d&#039;enviar: &quot;Tenim una oferta per a tu. Et trucarem properament.&quot;\u201c<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Podem dissenyar una experi\u00e8ncia que permeti a l&#039;usuari triar entre opcions com ara:<\/span><ul><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Vull con\u00e8ixer l&#039;oferta<\/b><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Prefereixo que em truqueu<\/b><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>M\u00e9s informaci\u00f3<\/b><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Ara no m&#039;interessa<\/b><\/span><\/li><\/ul><\/li><\/ul><p><span style=\"font-weight: 400\">Des d&#039;una perspectiva comercial, la difer\u00e8ncia \u00e9s important ja que el segon escenari no nom\u00e9s comunica: <\/span><b>genera informaci\u00f3 sobre la intenci\u00f3 del lead<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Exemples de comunicacions RCS:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecc2fa0 e-flex e-con-boxed e-con e-parent\" data-id=\"ecc2fa0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52cb4a8 e-con-full e-flex e-con e-child\" data-id=\"52cb4a8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88c416f elementor-widget elementor-widget-image\" data-id=\"88c416f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"435\" height=\"658\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/rcs-marketing-ejemplo.jpg\" class=\"attachment-large size-large wp-image-4040\" alt=\"rcs m\u00e0rqueting exemple\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/rcs-marketing-ejemplo.jpg 435w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/rcs-marketing-ejemplo-198x300.jpg 198w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/rcs-marketing-ejemplo-8x12.jpg 8w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66ca8ca e-con-full e-flex e-con e-child\" data-id=\"66ca8ca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d476cc elementor-widget elementor-widget-image\" data-id=\"4d476cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"342\" height=\"712\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/ejemplos-rcs-marketing.jpg\" class=\"attachment-large size-large wp-image-4039\" alt=\"exemples rcs m\u00e0rqueting\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/ejemplos-rcs-marketing.jpg 342w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/ejemplos-rcs-marketing-144x300.jpg 144w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/ejemplos-rcs-marketing-6x12.jpg 6w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bbcff6 e-flex e-con-boxed e-con e-parent\" data-id=\"9bbcff6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3742280 elementor-widget elementor-widget-heading\" data-id=\"3742280\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La trucada canvia quan coneixem l&#039;inter\u00e8s previ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-022b28c elementor-widget elementor-widget-text-editor\" data-id=\"022b28c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;color: #000000\">Comparem 2 trucades:<\/span><\/p><p><span style=\"color: #000000\"><span style=\"font-weight: 400\">En una<\/span><b> campanya tradicional<\/b><span style=\"font-weight: 400\">l: \u201cHola, s\u00f3c la Laura de l&#039;empresa X. Li trucava perqu\u00e8 tenim una oferta que li podria interessar\u2026\u201d<\/span><\/span><\/p><p><span style=\"color: #000000\"><span style=\"font-weight: 400\">Ara imaginem que <\/span><b>l&#039;usuari pr\u00e8viament ha polsat a RCS <\/b><span style=\"font-weight: 400\">sobre \u201cVull informaci\u00f3 sobre fibra 1 Gb\u201d.<\/span><\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>L&#039;agent disposa de context i pot adaptar la conversa<\/b><span style=\"font-weight: 400\">: &quot;Hola, Javier. Has sol\u00b7licitat informaci\u00f3 sobre la nostra opci\u00f3 de fibra d&#039;1 Gb i et truco per resoldre els dubtes que puguis tenir i comprovar les opcions disponibles.&quot;\u201c<\/span><\/span><\/li><\/ul><p><span style=\"color: #000000\"><span style=\"font-weight: 400\">La difer\u00e8ncia no est\u00e0 \u00fanicament en el missatge, \u00e9s a <\/span><b>la continu\u00eftat entre canals i el % de tancament<\/b><span style=\"font-weight: 400\">.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-101cded elementor-widget elementor-widget-image\" data-id=\"101cded\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"329\" height=\"750\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/09\/rcs-marketing-ejemplos.jpg\" class=\"attachment-large size-large wp-image-4341\" alt=\"\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/09\/rcs-marketing-ejemplos.jpg 329w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/09\/rcs-marketing-ejemplos-132x300.jpg 132w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/09\/rcs-marketing-ejemplos-5x12.jpg 5w\" sizes=\"(max-width: 329px) 100vw, 329px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38aa6b7 elementor-widget elementor-widget-heading\" data-id=\"38aa6b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Com dissenyar una estrat\u00e8gia RCS + telem\u00e0rqueting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6fad3 elementor-widget elementor-widget-text-editor\" data-id=\"5b6fad3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Perqu\u00e8 la combinaci\u00f3 funcioni, tots dos canals no s&#039;haurien de gestionar com a campanyes independents,<\/span><b> necessiten formar part del mateix recorregut comercial.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51e5b24 elementor-widget elementor-widget-heading\" data-id=\"51e5b24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Comen\u00e7a amb una bona segmentaci\u00f3<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d91065 elementor-widget elementor-widget-text-editor\" data-id=\"8d91065\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Abans d&#039;enviar cap missatge hem de determinar qui volem contactar.<\/span><\/p><p><span style=\"font-weight: 400\">Una <\/span><b>base de dades correctament normalitzada i enriquida <\/b><span style=\"font-weight: 400\">pot permetre crear segments utilitzant variables rellevants per a cada campanya.<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"font-weight: 400\">A <\/span><b>B2B <\/b><span style=\"font-weight: 400\">podrien ser sector dactivitat, CNAE, grand\u00e0ria dempresa o ubicaci\u00f3.<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"font-weight: 400\">A <\/span><b>energia <\/b><span style=\"font-weight: 400\">podrien utilitzar determinades caracter\u00edstiques del subministrament o perfil de client quan es disposi leg\u00edtimament d&#039;aquesta informaci\u00f3.<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"font-weight: 400\">A <\/span><b>telecomunicacions <\/b><span style=\"font-weight: 400\">poden existir variables relacionades amb tipologia de client, serveis contractats o necessitats de connectivitat.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f598f4 elementor-widget elementor-widget-heading\" data-id=\"4f598f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Utilitza RCS per presentar una proposta senzilla<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ca60e5 elementor-widget elementor-widget-text-editor\" data-id=\"8ca60e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;color: #000000\">El primer contacte no hauria d&#039;intentar explicar tota l&#039;oferta, l&#039;objectiu principal \u00e9s generar una acci\u00f3.<\/span><\/p><p><span style=\"font-weight: 400;color: #000000\">Una estructura senzilla podria ser:<\/span><\/p><p style=\"text-align: center\"><span style=\"color: #000000\"><b>Problema o benefici \u2192 proposta \u2192 crida a l&#039;acci\u00f3<\/b><\/span><\/p><p><span style=\"font-weight: 400;color: #000000\">Per exemple:<\/span><\/p><p style=\"text-align: center\"><span style=\"color: #000000\"><i><span style=\"font-weight: 400\">\u201c&quot;Est\u00e0s pensant en millorar la connexi\u00f3 del teu negoci? Coneix les nostres solucions de fibra per a empreses.&quot;\u201d<\/span><\/i><\/span><\/p><p><span style=\"font-weight: 400;color: #000000\">I oferir dues opcions:<\/span><\/p><ul><li><span style=\"color: #000000\"><b>Veure solucions<\/b><\/span><\/li><\/ul><ul><li><span style=\"color: #000000\"><b>Vull que em truquin<\/b><\/span><\/li><\/ul><p><span style=\"font-weight: 400;color: #000000\">Com menys decisions innecess\u00e0ries introdu\u00efm, m\u00e9s f\u00e0cil ser\u00e0 interpretar la intenci\u00f3 de l&#039;usuari.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e106127 elementor-widget elementor-widget-heading\" data-id=\"e106127\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Converteix cada interacci\u00f3 en un senyal comercial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0dd366 elementor-widget elementor-widget-text-editor\" data-id=\"e0dd366\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Polsar \u201cM\u00e9s informaci\u00f3\u201d no expressa necess\u00e0riament la mateixa intenci\u00f3 que pr\u00e9mer \u201cVull que em truquin\u201d. Per aix\u00f2 es pot establir un sistema senzill de <\/span><b>lead scoring<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Per exemple:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Sol\u00b7licitar trucada \u2192 intenci\u00f3 alta.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Consultar preus \u2192 intenci\u00f3 alta.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Veure informaci\u00f3 \u2192 intenci\u00f3 mitjana.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Obrir sense interactuar \u2192 senyal feble.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Rebutjar la comunicaci\u00f3 \u2192 exclusi\u00f3 del flux corresponent.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Cada empresa hauria de construir el seu model de lead scoring utilitzant les seves pr\u00f2pies dades hist\u00f2riques de conversi\u00f3.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832161a elementor-widget elementor-widget-heading\" data-id=\"832161a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Prioritzeu les trucades en funci\u00f3 d&#039;intenci\u00f3 i moment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd894d8 elementor-widget elementor-widget-text-editor\" data-id=\"dd894d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Un dels grans errors del telem\u00e0rqueting \u00e9s tractar tots els registres com si tinguessin el mateix valor.<\/span><\/p><p><span style=\"font-weight: 400\">Si 10 usuaris acaben de sol\u00b7licitar informaci\u00f3 i 100 m\u00e9s porten dies sense mostrar cap interacci\u00f3, comercialment pot tenir sentit establir diferents prioritats.<\/span><\/p><p><span style=\"font-weight: 400\">La tecnologia permet utilitzar<\/span><b> senyals per organitzar les cues de trucades <\/b><span style=\"font-weight: 400\">i ajudar l&#039;equip comercial a dedicar primer el seu temps a les oportunitats amb m\u00e9s inter\u00e8s observable (sobretot en situacions amb un alt volum de leads).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a58b2 elementor-widget elementor-widget-image\" data-id=\"12a58b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"481\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/09\/rcs-marketing-ejemplos-sectores.jpg\" class=\"attachment-large size-large wp-image-4342\" alt=\"\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/09\/rcs-marketing-ejemplos-sectores.jpg 700w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/09\/rcs-marketing-ejemplos-sectores-300x206.jpg 300w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/09\/rcs-marketing-ejemplos-sectores-18x12.jpg 18w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f12cd1 elementor-widget elementor-widget-heading\" data-id=\"1f12cd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. D\u00f3na a l&#039;agent el context del RCS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04a01d3 elementor-widget elementor-widget-text-editor\" data-id=\"04a01d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">La informaci\u00f3 generada per la campanya hauria d&#039;arribar al CRM o l&#039;eina utilitzada per l&#039;equip comercial. Aix\u00ed, l&#039;agent podria con\u00e8ixer:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Quina comunicaci\u00f3 va rebre el lead.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Quin producte va consultar.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Quin bot\u00f3 va seleccionar.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Quan va fer la interacci\u00f3.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Quina informaci\u00f3 havia sol\u00b7licitat pr\u00e8viament.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Aix\u00ed evitem un dels problemes m\u00e9s grans de les estrat\u00e8gies multicanal: que <\/span><b>cada canal sembli pert\u00e0nyer a una empresa diferent<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64bbee9 elementor-widget elementor-widget-heading\" data-id=\"64bbee9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RCS tamb\u00e9 es pot utilitzar despr\u00e9s de la trucada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a894b5f elementor-widget elementor-widget-text-editor\" data-id=\"a894b5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">La combinaci\u00f3 no ha de seguir sempre l&#039;ordre RCS \u2192 trucada, tamb\u00e9 pot funcionar al contrari.<\/span><\/p><p><span style=\"font-weight: 400\">Imaginem que un agent mant\u00e9 una conversa amb un client potencial que vol revisar la proposta abans de decidir. En lloc de confiar \u00fanicament que recordi tot el que s&#039;ha parlat, pot continuar el recorregut mitjan\u00e7ant un canal digital adequat, sempre dins de les condicions i permisos aplicables.<\/span><\/p><p><span style=\"font-weight: 400\">Aix\u00f2 permet pensar en recorreguts m\u00e9s amplis:<\/span><\/p><p style=\"text-align: center\"><b>RCS \u2192 trucada \u2192 informaci\u00f3 addicional \u2192 seguiment \u2192 conversi\u00f3<\/b><\/p><p><span style=\"font-weight: 400\">El m\u00e0rqueting deixa de ser una successi\u00f3 dimpactes independents i es converteix en una conversa distribu\u00efda entre diferents canals.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6cfab elementor-widget elementor-widget-heading\" data-id=\"ad6cfab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La qualitat de la BBDD en pot determinar el resultat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc5617 elementor-widget elementor-widget-text-editor\" data-id=\"adc5617\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">RCS pot ser molt avan\u00e7at i un equip de telem\u00e0rqueting pot estar perfectament format per\u00f2 tots dos parteixen del mateix element: <\/span><b>les dades.<\/b><\/p><p><span style=\"font-weight: 400\">Una base amb tel\u00e8fons incorrectes, duplicitats, informaci\u00f3 desactualitzada o una segmentaci\u00f3 deficient redueix el potencial de qualsevol estrat\u00e8gia. Per aix\u00f2, abans de plantejar una campanya, pot ser <\/span><b>recomanable treballar sobre 3 processos:<\/b><\/p><ul><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Normalitzaci\u00f3:<\/b><span style=\"font-weight: 400\"> corregir i homogene\u00eftzar els registres.<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Enriquiment:<\/b><span style=\"font-weight: 400\"> incorporar variables \u00fatils per con\u00e8ixer i segmentar millor els contactes quan sigui procedent.<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Segmentaci\u00f3:<\/b><span style=\"font-weight: 400\"> crear audi\u00e8ncies espec\u00edfiques per a cada oferta, missatge i recorregut comercial.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f48df elementor-widget elementor-widget-heading\" data-id=\"a7f48df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead to Win: les dades com a punt de partida per millorar la conversi\u00f3\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dca1c7 elementor-widget elementor-widget-text-editor\" data-id=\"8dca1c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A <\/span><a href=\"https:\/\/leadtowin.pro\/ca\/\"><span style=\"color: #39acff\"><b>Lead to Win<\/b><\/span><\/a><span style=\"font-weight: 400\"> treballem amb empreses que necessiten millorar els seus processos de <\/span><b>captaci\u00f3, segmentaci\u00f3 i explotaci\u00f3 comercial de dades.<\/b><\/p><p><span style=\"font-weight: 400\">Els nostres <\/span><b>serveis de bases de dades, normalitzaci\u00f3 i enriquiment<\/b><span style=\"font-weight: 400\"> permeten preparar la informaci\u00f3 per desenvolupar campanyes m\u00e9s precises en sectors com energia, telecomunicacions, assegurances, ONG i B2B, entre d&#039;altres.<\/span><\/p><p><span style=\"font-weight: 400\">Si est\u00e0s plantejant incorporar RCS, telem\u00e0rqueting o una estrat\u00e8gia que combini tots dos canals, podem ajudar-te a treballar una de les peces fonamentals del projecte: <\/span><b>disposar duna base de dades correctament segmentada i preparada per a lacci\u00f3 comercial<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d2621 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"10d2621\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadtowin.pro\/ca\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demana m\u00e9s informaci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Aconseguir un lead nom\u00e9s \u00e9s el principi ja que el veritable repte comen\u00e7a despr\u00e9s: aconseguir que respongui, despertar el seu inter\u00e8s i transformar aquest contacte en una oportunitat comercial real. Aquest problema \u00e9s especialment visible en campanyes de telem\u00e0rqueting. Una empresa pot disposar de milers de contactes potencials, per\u00f2 si la trucada arriba a un mal [\u2026]<\/p>","protected":false},"author":1,"featured_media":4347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-gen"],"_links":{"self":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/4333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/comments?post=4333"}],"version-history":[{"count":11,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/4333\/revisions"}],"predecessor-version":[{"id":4346,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/4333\/revisions\/4346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/media\/4347"}],"wp:attachment":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/media?parent=4333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/categories?post=4333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/tags?post=4333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}