{"id":4294,"date":"2026-08-31T11:29:43","date_gmt":"2026-08-31T09:29:43","guid":{"rendered":"https:\/\/leadtowin.pro\/?p=4294"},"modified":"2026-08-31T11:29:43","modified_gmt":"2026-08-31T09:29:43","slug":"mejores-fuentes-de-trafico-para-captar-leads-b2b","status":"publish","type":"post","link":"https:\/\/leadtowin.pro\/ca\/millors-fonts-de-transit-per-captar-leads-b2b\/","title":{"rendered":"Millors fonts de tr\u00e0nsit per captar leads B2B"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4294\" class=\"elementor elementor-4294\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc330b e-flex e-con-boxed e-con e-parent\" data-id=\"2dc330b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-105daf4 elementor-widget elementor-widget-text-editor\" data-id=\"105daf4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Captar leads \u00e9s un dels grans objectius de qualsevol empresa que vol cr\u00e9ixer. Tot i aix\u00f2, no totes les fonts de tr\u00e0nsit funcionen igual ni generen el mateix tipus d&#039;oportunitat comercial.<\/span><\/p><p><span style=\"font-weight: 400\">A <\/span><b>B2B<\/b><span style=\"font-weight: 400\">, l&#039;important no \u00e9s nom\u00e9s atraure visites, sin\u00f3 <\/span><b>aconseguir contactes amb potencial real de convertir-se en clients. <\/b><span style=\"font-weight: 400\">Per aix\u00f2, abans d&#039;invertir en m\u00e9s campanyes, <\/span><b>conv\u00e9 entendre quins canals poden aportar leads de m\u00e9s qualitat <\/b><span style=\"font-weight: 400\">i com combinar-los dins una estrat\u00e8gia comercial.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c61dcbb elementor-widget elementor-widget-heading\" data-id=\"c61dcbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Tr\u00e0nsit org\u00e0nic SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8d971a elementor-widget elementor-widget-text-editor\" data-id=\"a8d971a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El SEO \u00e9s una de les fonts de tr\u00e0nsit m\u00e9s interessants per captar leads a <\/span><b>mitj\u00e0 i llarg termini. <\/b><span style=\"font-weight: 400\">Quan una empresa apareix a Google (o altres cercadors) per a cerques relacionades amb els seus serveis, atrau usuaris que <\/span><b>ja estan mostrant una necessitat o inter\u00e8s concret.<\/b><\/p><p><span style=\"font-weight: 400\">Per exemple, una persona que busca \u201cbase de dades per a empreses\u201d, \u201cleads B2B\u201d o \u201ccaptaci\u00f3 de clients per a telem\u00e0rqueting\u201d no est\u00e0 navegant de manera casual. Probablement valoreu solucions.<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"font-weight: 400\">L&#039;avantatge del tr\u00e0nsit org\u00e0nic \u00e9s que <\/span><b>pot generar oportunitats de forma constant<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"font-weight: 400\">El desavantatge \u00e9s que<\/span><b> requereix temps, estrat\u00e8gia i contingut ben treballat.<\/b><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ffb347 elementor-widget elementor-widget-image\" data-id=\"8ffb347\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"323\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/08\/seo-b2b-captacion-leads.jpg\" class=\"attachment-large size-large wp-image-4299\" alt=\"seo b2b captacio leads\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/08\/seo-b2b-captacion-leads.jpg 500w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/08\/seo-b2b-captacion-leads-300x194.jpg 300w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/08\/seo-b2b-captacion-leads-18x12.jpg 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee9c968 elementor-widget elementor-widget-heading\" data-id=\"ee9c968\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Campanyes de pagament a Google Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-199f919 elementor-widget elementor-widget-text-editor\" data-id=\"199f919\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Google Ads permet apar\u00e8ixer de manera immediata davant d&#039;usuaris que busquen una soluci\u00f3 concreta. \u00c9s un canal molt \u00fatil per a <\/span><b>captar leads amb alta intenci\u00f3 comercial<\/b><span style=\"font-weight: 400\">, especialment en cerques relacionades amb serveis, pressupostos o prove\u00efdors.<\/span><\/p><p><b>El seu principal avantatge \u00e9s la rapidesa. <\/b><span style=\"font-weight: 400\">Una empresa pot activar campanyes i comen\u00e7ar a rebre tr\u00e0nsit en poc temps. Tanmateix, tamb\u00e9<\/span><b> pot ser un canal car<\/b><span style=\"font-weight: 400\"> si no es treballa b\u00e9 la segmentaci\u00f3, les paraules clau negatives, les landing pages i el seguiment de conversions.<\/span><\/p><p><span style=\"font-weight: 400\">Per millorar el rendiment, \u00e9s recomanable dirigir cada campanya a una p\u00e0gina espec\u00edfica i no enviar tot el tr\u00e0nsit a l&#039;home. Com m\u00e9s alineat estigui l&#039;anunci amb la necessitat de l&#039;usuari, m\u00e9s possibilitats s&#039;haur\u00e0 de convertir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59255dc elementor-widget elementor-widget-heading\" data-id=\"59255dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. LinkedIn Ads i prospecci\u00f3 a LinkedIn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf11fd0 elementor-widget elementor-widget-text-editor\" data-id=\"bf11fd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">LinkedIn \u00e9s<\/span><b> una de les plataformes m\u00e9s potents <\/b><span style=\"font-weight: 400\">per captar leads B2B perqu\u00e8 permet segmentar per c\u00e0rrec, sector, empresa, mida de companyia o ubicaci\u00f3. Es pot utilitzar de dues maneres:<\/span><\/p><ol><li style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"font-weight: 400\">D&#039;una banda, mitjan\u00e7ant<\/span><b> campanyes de LinkedIn Ads<\/b><span style=\"font-weight: 400\"> per promocionar contingut, formularis o serveis.\u00a0<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"font-weight: 400\">De l&#039;altra, mitjan\u00e7ant<\/span><b> prospecci\u00f3 directa i social selling<\/b><span style=\"font-weight: 400\">, contactant amb perfils concrets i generant converses comercials.<\/span><\/span><\/li><\/ol><p><span style=\"font-weight: 400\">\u00c9s un canal especialment interessant per a empreses que venen serveis professionals, tecnologia, formaci\u00f3, consultoria, solucions industrials o productes adre\u00e7ats a responsables de decisi\u00f3.<\/span><\/p><p><span style=\"font-weight: 400\">La clau \u00e9s no utilitzar LinkedIn nom\u00e9s per vendre de forma directa. Funciona millor quan <\/span><b>es combina contingut \u00fatil, autoritat de marca i contacte personalitzat.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be029e elementor-widget elementor-widget-heading\" data-id=\"7be029e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Email m\u00e0rqueting i bases de dades B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f13531f elementor-widget elementor-widget-text-editor\" data-id=\"f13531f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">L&#039;email m\u00e0rqueting segueix sent una font molt \u00fatil per captar leads, sempre que es treballi amb segmentaci\u00f3, missatges rellevants i una <\/span><a href=\"https:\/\/leadtowin.pro\/ca\/serveis\/base-de-dades\/\"><b>base de dades<\/b><\/a><b> adequada.<\/b><\/p><p><b>Una campanya enviada a contactes gen\u00e8rics sol generar poca resposta<\/b><span style=\"font-weight: 400\">. En canvi, una campanya adre\u00e7ada a empreses concretes, d\u201fun sector espec\u00edfic i amb un missatge adaptat pot obrir oportunitats comercials reals.<\/span><\/p><p><span style=\"font-weight: 400\">Aqu\u00ed \u00e9s on les bases de dades B2B prenen import\u00e0ncia. A<\/span> <a href=\"https:\/\/leadtowin.pro\/ca\/\"><b>Lead To Win<\/b><\/a><span style=\"font-weight: 400\"> ajudem a empreses que volen arribar a nous clients mitjan\u00e7ant <\/span><b>bases de dades segmentades per sector, zona geogr\u00e0fica o perfil de client potencial.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a52f0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"01a52f0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadtowin.pro\/ca\/serveis\/base-de-dades\/#contactar\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demana m\u00e9s informaci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c08d643 elementor-widget elementor-widget-text-editor\" data-id=\"c08d643\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El correu electr\u00f2nic pot ser especialment efica\u00e7 quan es combina amb altres canals, com trucades comercials, LinkedIn o rem\u00e0rqueting.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9e38c0 elementor-widget elementor-widget-image\" data-id=\"e9e38c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"342\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/06\/normalizar-base-de-datos.jpg\" class=\"attachment-large size-large wp-image-3950\" alt=\"normalitzar base de dades\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/06\/normalizar-base-de-datos.jpg 600w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/06\/normalizar-base-de-datos-300x171.jpg 300w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/06\/normalizar-base-de-datos-18x10.jpg 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2595347 elementor-widget elementor-widget-heading\" data-id=\"2595347\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Telemarketing i trucades comercials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e562d8a elementor-widget elementor-widget-text-editor\" data-id=\"e562d8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Tot i que moltes empreses se centren en canals digitals, el <\/span><a href=\"https:\/\/leadtowin.pro\/ca\/bases-de-dades-per-a-telemarqueting\/\"><b>telem\u00e0rqueting<\/b><\/a> <span style=\"font-weight: 400\">segueix sent una font directa per generar oportunitats B2B, especialment quan es treballa amb una bona base de dades.<\/span><\/p><p><b>La trucada permet validar inter\u00e8s, resoldre dubtes, identificar l&#039;interlocutor adequat i accelerar el proc\u00e9s comercial. <\/b><span style=\"font-weight: 400\">Aix\u00f2 s\u00ed, el rendiment dep\u00e8n molt de tres factors: qualitat de la dada, gui\u00f3 comercial i seguiment.<\/span><\/p><p><span style=\"font-weight: 400\">No es tracta de trucar a qualsevol empresa, sin\u00f3 de <\/span><b>contacteu amb perfils que realment encaixen amb l&#039;oferta.<\/b><span style=\"font-weight: 400\"> Una bbdd segmentada pot ajudar a reduir trucades improductives i millorar lefici\u00e8ncia de lequip comercial.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a99e8d0 elementor-widget elementor-widget-heading\" data-id=\"a99e8d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Contingut descarregable i recursos de valor \u201clead magnets\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2c7fa elementor-widget elementor-widget-text-editor\" data-id=\"3f2c7fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Una altra manera de captar leads \u00e9s oferir recursos \u00fatils a canvi de les dades de contacte. Per exemple:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Guies.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Checklists.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Plantilles.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Informes.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Calculadores.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Estudis sectorials.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Webinars.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Aquest tipus de contingut funciona b\u00e9 quan resol un dubte concret de lusuari. A B2B, <\/span><span style=\"font-weight: 400\">pot ser molt efica\u00e7 per captar leads que encara no estan preparats per comprar, per\u00f2 s\u00ed que estan investigant una soluci\u00f3.<\/span><\/p><p><span style=\"font-weight: 400\">Per exemple, una guia sobre \u201ccom preparar una campanya de captaci\u00f3 B2B\u201d pot atraure empreses que m\u00e9s endavant necessitin una base de dades, una estrat\u00e8gia comercial o suport per generar oportunitats.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9628af3 elementor-widget elementor-widget-image\" data-id=\"9628af3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"252\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/08\/captacion-lead-magnet-b2b.jpg\" class=\"attachment-large size-large wp-image-4300\" alt=\"\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/08\/captacion-lead-magnet-b2b.jpg 800w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/08\/captacion-lead-magnet-b2b-300x95.jpg 300w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/08\/captacion-lead-magnet-b2b-768x242.jpg 768w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/08\/captacion-lead-magnet-b2b-18x6.jpg 18w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/08\/captacion-lead-magnet-b2b-720x227.jpg 720w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-507a139 elementor-widget elementor-widget-heading\" data-id=\"507a139\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Refer\u00e8ncies, col\u00b7laboracions i mitjans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4cb50d elementor-widget elementor-widget-text-editor\" data-id=\"d4cb50d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Les mencions en mitjans, col\u00b7laboracions amb altres empreses, aparicions en blocs sectorials o recomanacions professionals tamb\u00e9 es poden convertir en<\/span><b> fonts de tr\u00e0nsit qualificat.<\/b><\/p><p><span style=\"font-weight: 400\">No sempre generen grans volums de visites, per\u00f2<\/span><b> poden aportar autoritat i confian\u00e7a.<\/b><span style=\"font-weight: 400\"> A B2B, la credibilitat \u00e9s clau. Moltes vegades, un lead converteix millor quan ja ha vist l&#039;empresa esmentada en un mitj\u00e0, a LinkedIn o en un contingut especialitzat.<\/span><\/p><p><span style=\"font-weight: 400\">Aquest canal \u00e9s especialment \u00fatil per a <\/span><b>refor\u00e7ar marca, posicionament i reputaci\u00f3.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7cd4e2 elementor-widget elementor-widget-heading\" data-id=\"b7cd4e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quina font de tr\u00e0nsit triar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df2fa3d elementor-widget elementor-widget-text-editor\" data-id=\"df2fa3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><i><span style=\"font-weight: 400\">\u201c&quot;No hi ha una \u00fanica font perfecta per captar leads. La millor estrat\u00e8gia sol combinar diversos canals segons l&#039;objectiu de l&#039;empresa.&quot;\u201d<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506dd0e elementor-widget elementor-widget-text-editor\" data-id=\"506dd0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"font-weight: 400\">Si busques<\/span><b> resultats r\u00e0pids<\/b><span style=\"font-weight: 400\">, Google Ads, LinkedIn Ads, email m\u00e0rqueting i telem\u00e0rqueting poden ajudar a generar oportunitats en menys temps.<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"font-weight: 400\">Si busques <\/span><b>construir captaci\u00f3 a llarg termini<\/b><span style=\"font-weight: 400\">, el SEO, el contingut de valor i la reputaci\u00f3 en mitjans poden esdevenir actius molt rendibles.<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"font-weight: 400\">Si vols<\/span><b> arribar a empreses concretes<\/b><span style=\"font-weight: 400\">, les bases de dades B2B segmentades, LinkedIn i les campanyes multicanal solen ser una bona combinaci\u00f3.<\/span><\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e4976d elementor-widget elementor-widget-heading\" data-id=\"0e4976d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La clau est\u00e0 en la qualitat del lead, no en el nombre de visites<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0acbc6 elementor-widget elementor-widget-text-editor\" data-id=\"a0acbc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><i><span style=\"font-weight: 400\">\u201cM\u00e9s tr\u00e0nsit no sempre significa m\u00e9s vendes.\u201d<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3951d elementor-widget elementor-widget-text-editor\" data-id=\"6e3951d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Una empresa pot rebre moltes visites i pocs contactes \u00fatils, o generar molts leads que mai no arriben a convertir-se en clients.<\/span><\/p><p><span style=\"font-weight: 400\">Per aix\u00f2, abans d&#039;invertir en captar m\u00e9s tr\u00e0nsit, conv\u00e9 revisar si els canals estan atraient el p\u00fablic adequat, si la proposta est\u00e0 ben comunicada i si hi ha un proc\u00e9s comercial per fer seguiment a cada oportunitat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Captar leads \u00e9s un dels grans objectius de qualsevol empresa que vol cr\u00e9ixer. Tot i aix\u00f2, no totes les fonts de tr\u00e0nsit funcionen igual ni generen el mateix tipus d&#039;oportunitat comercial. A B2B, l&#039;important no \u00e9s nom\u00e9s atraure visites, sin\u00f3 aconseguir contactes amb potencial real de convertir-se en clients. Per aix\u00f2, abans de [\u2026]<\/p>","protected":false},"author":1,"featured_media":4304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-4294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/4294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/comments?post=4294"}],"version-history":[{"count":8,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/4294\/revisions"}],"predecessor-version":[{"id":4305,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/4294\/revisions\/4305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/media\/4304"}],"wp:attachment":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/media?parent=4294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/categories?post=4294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/tags?post=4294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}