{"id":3978,"date":"2026-07-08T11:52:10","date_gmt":"2026-07-08T09:52:10","guid":{"rendered":"https:\/\/leadtowin.pro\/?p=3978"},"modified":"2026-07-08T11:52:10","modified_gmt":"2026-07-08T09:52:10","slug":"como-mejorar-la-conversion-de-leads-b2b-sin-generar-mas-contactos","status":"publish","type":"post","link":"https:\/\/leadtowin.pro\/ca\/com-millorar-la-conversio-de-leads-b2b-sense-generar-mes-contactes\/","title":{"rendered":"Com millorar la conversi\u00f3 de leads B2B sense generar m\u00e9s contactes"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3978\" class=\"elementor elementor-3978\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f039cd e-flex e-con-boxed e-con e-parent\" data-id=\"5f039cd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40c1ca2 elementor-widget elementor-widget-text-editor\" data-id=\"40c1ca2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Durant anys moltes empreses han associat el creixement comercial amb una idea molt simple: aconseguir m\u00e9s leads. M\u00e9s formularis, m\u00e9s trucades, m\u00e9s contactes, m\u00e9s bases de dades, m\u00e9s oportunitats al CRM. Per\u00f2<\/span> <b>en vendes B2B, m\u00e9s no sempre vol dir millor.<\/b><\/p><p><span style=\"font-weight: 400\">De fet, un dels principals problemes de molts equips comercials no \u00e9s la manca de contactes, sin\u00f3<\/span><b> la manca de focus<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Tenen leads, per\u00f2 no sempre estan ben segmentats.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Tenen dades, per\u00f2 no sempre estan actualitzades.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Tenen oportunitats, per\u00f2 no sempre saben quines prioritzar.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Per aix\u00f2, abans d&#039;invertir en generar m\u00e9s contactes, moltes empreses s&#039;haurien de fer una pregunta m\u00e9s important: <\/span><b>estem aprofitant b\u00e9 els leads que ja tenim?<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-365a164 elementor-widget elementor-widget-heading\" data-id=\"365a164\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La conversi\u00f3 comen\u00e7a abans del primer contacte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9adb9e1 elementor-widget elementor-widget-text-editor\" data-id=\"9adb9e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Millorar la conversi\u00f3 de leads B2B no dep\u00e8n \u00fanicament del talent de l&#039;equip comercial. Tamb\u00e9 dep\u00e8n de <\/span><b>la qualitat de la dada, del moment del contacte, del missatge utilitzat i de l&#039;encaix real <\/b><span style=\"font-weight: 400\">entre l\u00b4empresa contactada i la soluci\u00f3 que s\u00b4ofereix.<\/span><\/p><p><span style=\"font-weight: 400\">Un lead no hauria de veure&#039;s nom\u00e9s com un nom, un tel\u00e8fon o un correu electr\u00f2nic. S&#039;hauria d&#039;entendre com <\/span><b>una oportunitat comercial que necessita context:<\/b><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Quina mena d&#039;empresa \u00e9s.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">A quin sector opera.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Quina mida t\u00e9.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">On \u00e9s.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Quina necessitat hi pot tenir.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Quin producte o servei pot encaixar millor.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Quin canal de contacte pot ser m\u00e9s efectiu.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Com m\u00e9s informaci\u00f3 \u00fatil tingui l&#039;equip comercial, m\u00e9s f\u00e0cil ser\u00e0<\/span><b> adaptar el discurs<\/b><span style=\"font-weight: 400\"> i evitar contactes gen\u00e8rics que no generen resposta.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73f2a1 elementor-widget elementor-widget-image\" data-id=\"e73f2a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"391\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/leads-b2b.jpg\" class=\"attachment-large size-large wp-image-3983\" alt=\"leads b2b\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/leads-b2b.jpg 600w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/leads-b2b-300x196.jpg 300w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/leads-b2b-18x12.jpg 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89917d7 elementor-widget elementor-widget-heading\" data-id=\"89917d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No tots els leads tenen el mateix valor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252b8d7 elementor-widget elementor-widget-text-editor\" data-id=\"252b8d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Un dels errors m\u00e9s habituals en captaci\u00f3 B2B \u00e9s tractar tots els leads per igual. Tot i aix\u00f2, no tots tenen el mateix potencial ni requereixen el mateix esfor\u00e7 comercial.<\/span><\/p><p><span style=\"font-weight: 400\">Una empresa que encaixa perfectament amb el producte, est\u00e0 al sector adequat i t\u00e9 capacitat de compra no hauria de rebre el mateix tractament que un contacte poc definit o fora del p\u00fablic objectiu.<\/span><\/p><p><span style=\"font-weight: 400\">Per aix\u00f2, una de les primeres accions per millorar la conversi\u00f3 \u00e9s <\/span><b>classificar els leads<\/b><span style=\"font-weight: 400\">. No cal comen\u00e7ar amb un sistema complex. Nom\u00e9s cal crear criteris b\u00e0sics de priorizaci\u00f3.:<\/span><\/p><p><span style=\"font-weight: 400\">Aquesta classificaci\u00f3 <\/span><b>ajuda l&#039;equip comercial a dedicar m\u00e9s temps als contactes amb m\u00e9s potencial <\/b><span style=\"font-weight: 400\">i menys esfor\u00e7 als que dif\u00edcilment es convertiran en client.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f032263 elementor-widget elementor-widget-heading\" data-id=\"f032263\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La qualitat de la base de dades influeix directament en les vendes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfd4ca elementor-widget elementor-widget-text-editor\" data-id=\"6dfd4ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Una campanya comercial pot estar molt ben dissenyada, per\u00f2 si parteix duna base de dades pobra, els resultats seran limitats.<\/span><\/p><p><span style=\"font-weight: 400\">Dades desactualitzades, empreses que ja no existeixen, contactes duplicats, sectors mal classificats o correus incorrectes poden fer que lequip comercial perdi temps i que la campanya sembli menys efectiva del que realment podria ser.<\/span><\/p><p><span style=\"font-weight: 400\">En canvi, una<\/span><b> base de dades segmentada i actualitzada <\/b><span style=\"font-weight: 400\">permet treballar amb m\u00e9s precisi\u00f3. No es tracta de contactar amb milers d&#039;empreses, sin\u00f3 d&#039;arribar a aquelles que tenen realment sentit per a l&#039;oferta.<\/span><\/p><p><span style=\"font-weight: 400\">En aquest punt, solucions com el <\/span><a href=\"https:\/\/leadtowin.pro\/ca\/serveis\/base-de-dades\/\"><b><span style=\"color: #0000ff\"><span style=\"color: #39acff\">lloguer de bases de dades B2B segmentades<\/span><\/span><\/b><\/a> <span style=\"font-weight: 400\">de <\/span><b>Lead To Win<\/b><span style=\"font-weight: 400\"> poden ajudar les empreses a millorar el seu punt de partida comercial. Comptar amb <\/span><b>dades filtrades per sector, zona geogr\u00e0fica o tipus de client potencial <\/b><span style=\"font-weight: 400\">permet dissenyar campanyes m\u00e9s enfocades i augmentar les possibilitats de conversi\u00f3 sense necessitat multiplicar el volum de contactes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6635319 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6635319\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadtowin.pro\/ca\/serveis\/base-de-dades\/#contactar\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demana m\u00e9s informaci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d07a59 elementor-widget elementor-widget-heading\" data-id=\"3d07a59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La rapidesa en el seguiment tamb\u00e9 compta\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f95c53b elementor-widget elementor-widget-text-editor\" data-id=\"f95c53b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A B2B, el temps de resposta pot marcar una gran difer\u00e8ncia. Si un contacte ha mostrat inter\u00e8s, heu sol\u00b7licitat informaci\u00f3 o heu interactuat amb una campanya,<\/span><b> respondre tard pot fer que l&#039;oportunitat es refredi.<\/b><\/p><p><span style=\"font-weight: 400\">Una coneguda an\u00e0lisi de <\/span><a href=\"https:\/\/hbr.org\/2011\/03\/the-short-life-of-online-sales-leads\" target=\"_blank\" rel=\"noopener\"><b><span style=\"color: #39acff\">Harvard Business Review<\/span><\/b><\/a> <span style=\"font-weight: 400\">sobre leads online ja assenyalava que <\/span><b>moltes empreses no responen amb la rapidesa necess\u00e0ria a les oportunitats comercials<\/b><span style=\"font-weight: 400\">. Tot i que cada sector t\u00e9 els seus propis temps, la idea continua sent v\u00e0lida: com m\u00e9s calenta hi ha el lead, m\u00e9s important \u00e9s actuar amb agilitat.<\/span><\/p><p><span style=\"font-weight: 400\">Aix\u00f2 no vol dir pressionar el client, sin\u00f3 tenir un sistema clar de seguiment:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Primer contacte r\u00e0pid.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Registre de la interacci\u00f3 al CRM.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Segon contacte si no hi ha resposta.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Enviament dinformaci\u00f3 \u00fatil.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Seguiment en el moment adequat.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Tanqueu o descarteu si no hi ha puntes.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45573a7 elementor-widget elementor-widget-image\" data-id=\"45573a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"403\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/seguimiento-comercial-b2b.jpg\" class=\"attachment-large size-large wp-image-3984\" alt=\"\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/seguimiento-comercial-b2b.jpg 600w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/seguimiento-comercial-b2b-300x202.jpg 300w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/07\/seguimiento-comercial-b2b-18x12.jpg 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b89b269 elementor-widget elementor-widget-heading\" data-id=\"b89b269\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El CRM ha de ser una eina comercial, no un magatzem de contactes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eba2716 elementor-widget elementor-widget-text-editor\" data-id=\"eba2716\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A moltes empreses, el CRM acaba sent un simple llistat de contactes. Perqu\u00e8 realment ajudi a vendre, ha de servir per ordenar prioritats, registrar converses, detectar oportunitats i mesurar quines accions funcionen millor. Un bon \u00fas del CRM permet saber:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Quins leads estan pendents de contactar.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Quins contactes han respost.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Quines empreses han demanat informaci\u00f3.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Quins sectors converteixen millor.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Quins missatges generen m\u00e9s inter\u00e8s.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Quins comercials tenen millors r\u00e0tios.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">En quina fase es perden m\u00e9s oportunitats.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Amb aquesta informaci\u00f3, l&#039;empresa pot<\/span><b> millorar el proc\u00e9s comercial sense necessitat de generar m\u00e9s leads. <\/b><span style=\"font-weight: 400\">De vegades, la clau \u00e9s treballar millor els contactes que ja existeixen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a16cee elementor-widget elementor-widget-heading\" data-id=\"8a16cee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Millorar la conversi\u00f3 abans de cercar m\u00e9s volum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea58d7 elementor-widget elementor-widget-text-editor\" data-id=\"fea58d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Si una empresa encara no t\u00e9 clara la seva segmentaci\u00f3, no mesura b\u00e9 les campanyes o treballa amb bases de dades poc actualitzades, <\/span><b>augmentar el volum pot multiplicar el problema.<\/b><\/p><p><span style=\"font-weight: 400\">Abans de cercar m\u00e9s contactes, conv\u00e9 revisar:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Si la base de dades est\u00e0 neta i actualitzada.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Si els leads estan ben classificats.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Si el missatge s&#039;adapta al sector.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Si lequip comercial respon a temps.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Si hi ha un proc\u00e9s de seguiment.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Si el CRM s&#039;utilitza correctament.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Si es mesura cada etapa de l&#039;embut.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Si es descarten els contactes sense encaix.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd28ba7 elementor-widget elementor-widget-heading\" data-id=\"bd28ba7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La clau: millors dades, millor proc\u00e9s i millor seguiment\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4700ce3 elementor-widget elementor-widget-text-editor\" data-id=\"4700ce3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Millorar la conversi\u00f3 de leads B2B no dep\u00e8n de cap acci\u00f3. \u00c9s el resultat de combinar dades de qualitat, segmentaci\u00f3, missatge adequat, velocitat de resposta, seguiment i mesura.<\/span><\/p><p><span style=\"font-weight: 400\">Les empreses que treballen aquests aspectes poden vendre m\u00e9s sense necessitat daugmentar constantment el volum de contactes. I, quan decideixen ampliar-ne la captaci\u00f3, ho fan des d&#039;una base molt m\u00e9s s\u00f2lida.<\/span><\/p><p><span style=\"font-weight: 400\">A <\/span><b>Lead To Win<\/b><span style=\"font-weight: 400\"> ajudem empreses que volen millorar la seva captaci\u00f3 B2B mitjan\u00e7ant <\/span><b>bases de dades segmentades i orientades a objectius comercials concrets.<\/b><span style=\"font-weight: 400\"> Perqu\u00e8 en vendes, el creixement no sempre comen\u00e7a generant m\u00e9s leads. Moltes vegades comen\u00e7a treballant millor els contactes adients.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a246560 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a246560\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadtowin.pro\/ca\/serveis\/base-de-dades\/#contactar\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demana m\u00e9s informaci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Durant anys moltes empreses han associat el creixement comercial amb una idea molt simple: aconseguir m\u00e9s leads. M\u00e9s formularis, m\u00e9s trucades, m\u00e9s contactes, m\u00e9s bases de dades, m\u00e9s oportunitats al CRM. Per\u00f2 en vendes B2B, m\u00e9s no sempre vol dir millor. De fet, un dels principals problemes de molts equips comercials no \u00e9s la [\u2026]<\/p>","protected":false},"author":1,"featured_media":3988,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,24],"tags":[],"class_list":["post-3978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-gen","category-general"],"_links":{"self":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/3978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/comments?post=3978"}],"version-history":[{"count":8,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/3978\/revisions"}],"predecessor-version":[{"id":3989,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/3978\/revisions\/3989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/media\/3988"}],"wp:attachment":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/media?parent=3978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/categories?post=3978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/tags?post=3978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}