{"id":3846,"date":"2026-04-21T13:03:17","date_gmt":"2026-04-21T11:03:17","guid":{"rendered":"https:\/\/leadtowin.pro\/?p=3846"},"modified":"2026-04-21T13:03:17","modified_gmt":"2026-04-21T11:03:17","slug":"nuevas-estrategias-para-generar-leads-de-calidad","status":"publish","type":"post","link":"https:\/\/leadtowin.pro\/ca\/noves-estrategies-per-generar-leads-de-qualitat\/","title":{"rendered":"Noves estrat\u00e8gies per generar leads de qualitat per a la teva empresa"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3846\" class=\"elementor elementor-3846\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a65f72f e-flex e-con-boxed e-con e-parent\" data-id=\"2a65f72f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4056cc25 elementor-widget elementor-widget-text-editor\" data-id=\"4056cc25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"537\" data-end=\"812\">Generar leads segueix sent una prioritat per a gaireb\u00e9 qualsevol empresa, per\u00f2 la realitat \u00e9s que <strong>avui ja no n&#039;hi ha prou amb \u201caconseguir contactes\u201d<\/strong>. <strong>El m\u00e9s important \u00e9s generar oportunitats reals de venda<\/strong>, amb intenci\u00f3, amb dades \u00fatils i amb una gesti\u00f3 posterior que permeti convertir.<\/p><p data-start=\"1107\" data-end=\"1367\">En aquest article vull compartir les <strong>noves estrat\u00e8gies que millor estan funcionant per generar leads de qualitat,<\/strong> com aplicar-les amb criteri i quin paper juguen les bases de dades homologades i ben segmentades dins una estrat\u00e8gia moderna de captaci\u00f3.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b3a15 elementor-widget elementor-widget-heading\" data-id=\"10b3a15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La generaci\u00f3 de leads ha canviat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32438b2 elementor-widget elementor-widget-text-editor\" data-id=\"32438b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fa uns anys era relativament senzill aconseguir registres llan\u00e7ant campanyes \u00e0mplies a diversos canals. <strong>Avui l?escenari \u00e9s molt m\u00e9s exigent.<\/strong> L&#039;usuari compara m\u00e9s, deixa les dades amb m\u00e9s cautela i espera una proposta clara abans de fer el pas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4b1ac9 e-grid e-con-full e-con e-child\" data-id=\"e4b1ac9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8de9ff8 elementor-widget elementor-widget-text-editor\" data-id=\"8de9ff8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1569\" data-end=\"1751\">A m\u00e9s,<strong> els costos publicitaris han pujat, la compet\u00e8ncia treballa millor la segmentaci\u00f3 i cada cop \u00e9s m\u00e9s important<\/strong> recolzar-se en dades fiables perqu\u00e8 les campanyes tinguin sentit.<\/p><p data-start=\"1753\" data-end=\"1830\">Aix\u00f2 obliga a treballar la captaci\u00f3 amb m\u00e9s estrat\u00e8gia i menys improvisaci\u00f3.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add74f3 elementor-widget elementor-widget-image\" data-id=\"add74f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/elementor\/thumbs\/generacion-de-leads-rmbwudemm19jpp1jdwcm38hvxibhs87i1ar3mwr39q.jpg\" title=\"generaci\u00f3 de leads\" alt=\"generaci\u00f3 de leads\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0d9cc elementor-widget elementor-widget-heading\" data-id=\"6c0d9cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Apostar per la segmentaci\u00f3 des de l&#039;inici<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7623537 elementor-widget elementor-widget-text-editor\" data-id=\"7623537\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1946\" data-end=\"2096\">La primera estrat\u00e8gia que recomano sempre \u00e9s <strong>segmentar millor.<\/strong> Sembla obvi, per\u00f2 moltes campanyes es continuen llan\u00e7ant amb criteris massa amplis.<\/p><p data-start=\"2098\" data-end=\"2308\">Com m\u00e9s precisa sigui la segmentaci\u00f3, m\u00e9s gran ser\u00e0 la probabilitat de captar leads amb inter\u00e8s real. No es tracta nom\u00e9s de segmentar per edat, sector o ubicaci\u00f3, sin\u00f3 tamb\u00e9 per <strong>intenci\u00f3, context i necessitat.<\/strong><\/p><p data-start=\"2310\" data-end=\"2422\">Una campanya ben segmentada redueix el malbaratament d&#039;inversi\u00f3 i millora molt la qualitat del contacte que hi entra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f90896 elementor-widget elementor-widget-heading\" data-id=\"2f90896\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Crear continguts pensats per captar, no nom\u00e9s per informar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9744d elementor-widget elementor-widget-text-editor\" data-id=\"bb9744d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2492\" data-end=\"2604\">El contingut continua sent una de les millors eines per generar leads, per\u00f2 no qualsevol contingut serveix.<\/p><p data-start=\"2606\" data-end=\"2899\">El que funciona millor \u00e9s oferir <strong>peces que resolguin un dubte concret o aportin un valor clar a lusuari en el moment de la cerca.<\/strong><\/p><ul><li data-start=\"2606\" data-end=\"2899\"><span style=\"color: #000000\"><strong>Guies pr\u00e0ctiques<\/strong><\/span><\/li><li data-start=\"2606\" data-end=\"2899\"><span style=\"color: #000000\"><strong>Comparatives<\/strong><\/span><\/li><li data-start=\"2606\" data-end=\"2899\"><span style=\"color: #000000\"><strong>Descarregables<\/strong><\/span><\/li><li data-start=\"2606\" data-end=\"2899\"><span style=\"color: #000000\"><strong>Estudis<\/strong><\/span><\/li><li data-start=\"2606\" data-end=\"2899\"><span style=\"color: #000000\"><strong>Checklists <\/strong><\/span><\/li><li data-start=\"2606\" data-end=\"2899\"><span style=\"color: #000000\"><strong>Recursos \u00fatils <\/strong><\/span><\/li><\/ul><p>Tots ells continuen sent formats <strong>molt efica\u00e7os per captar leads de forma inbound.<\/strong> La clau \u00e9s que lusuari senti que deixar les seves dades val la pena.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2286cad elementor-widget elementor-widget-heading\" data-id=\"2286cad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Treballar una estrat\u00e8gia multicanal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d46bd elementor-widget elementor-widget-text-editor\" data-id=\"d4d46bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3019\" data-end=\"3218\">Una altra estrat\u00e8gia important \u00e9s <strong>NO dependre d&#039;un canal \u00fanic.<\/strong> Quan una empresa basa tota la seva captaci\u00f3 en una sola font, esdev\u00e9 molt m\u00e9s vulnerable a canvis de cost, rendiment o saturaci\u00f3.<\/p><p data-start=\"3220\" data-end=\"3418\">El m\u00e9s efica\u00e7 sol ser combinar canals com <strong>SEO, campanyes de pagament, email m\u00e0rqueting, social ads o landings espec\u00edfiques<\/strong>, sempre amb una proposta de valor consistent i orientada al mateix objectiu.<\/p><p data-start=\"3420\" data-end=\"3536\">La generaci\u00f3 de leads funciona millor quan cada canal compleix una funci\u00f3 concreta dins del proc\u00e9s de captaci\u00f3.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd4e84 elementor-widget elementor-widget-heading\" data-id=\"fcd4e84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Utilitzar bases de dades homologades i de qualitat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba3102a elementor-widget elementor-widget-text-editor\" data-id=\"ba3102a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3594\" data-end=\"3736\"><span style=\"text-decoration: underline\"><strong>Una de les estrat\u00e8gies que m\u00e9s valor pot aportar<\/strong><\/span> quan s&#039;aplica b\u00e9 \u00e9s treballar amb <strong><a href=\"https:\/\/leadtowin.pro\/ca\/serveis\/base-de-dades\/\">bases de dades<\/a> homologades, segmentades i de qualitat.<\/strong><\/p><p data-start=\"3738\" data-end=\"3959\">Aqu\u00ed hi ha un mat\u00eds important: no parlo de cercar volum sense criteri, sin\u00f3 d&#039;utilitzar dades \u00fatils, actualitzades i treballades correctament per accelerar campanyes i arribar a perfils amb m\u00e9s possibilitats de conversi\u00f3.<\/p><p data-start=\"3961\" data-end=\"3998\">Una base de dades de qualitat permet:<\/p><ul data-start=\"4000\" data-end=\"4162\"><li data-section-id=\"16d1b3b\" data-start=\"4000\" data-end=\"4017\"><span style=\"color: #000000\">Segmentar millor<\/span><\/li><li data-section-id=\"a55ch0\" data-start=\"4018\" data-end=\"4052\"><span style=\"color: #000000\">Arribar abans al p\u00fablic adequat<\/span><\/li><li data-section-id=\"hkzrmk\" data-start=\"4053\" data-end=\"4085\"><span style=\"color: #000000\">Optimitzar recursos comercials<\/span><\/li><li data-section-id=\"lrryik\" data-start=\"4086\" data-end=\"4121\"><span style=\"color: #000000\">Reduir contactes poc rellevants<\/span><\/li><li data-section-id=\"lrmpan\" data-start=\"4122\" data-end=\"4162\"><span style=\"color: #000000\">Millorar el rendiment de les campanyes<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d51b111 elementor-widget elementor-widget-image\" data-id=\"d51b111\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/elementor\/thumbs\/base-de-datos-clinicas-dentales-espana-rkmr6py6umrzj83x2z7pjmse4p1x4jvvug2w7ttt0c.jpg\" title=\"base de dades cliniques dentals espana\" alt=\"base de dades cliniques dentals espana\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449d427 elementor-widget elementor-widget-text-editor\" data-id=\"449d427\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4164\" data-end=\"4346\">Al meu entendre, aquesta estrat\u00e8gia \u00e9s especialment \u00fatil quan una empresa vol escalar captaci\u00f3, obrir noves l\u00ednies comercials o complementar-ne l&#039;inbound amb accions m\u00e9s directes.<\/p><p data-start=\"4348\" data-end=\"4707\">I si es treballar\u00e0 aquesta via, crec que \u00e9s clau fer-ho amb un partner especialitzat. En aquest sentit, <a href=\"https:\/\/leadtowin.pro\/ca\/\"><strong data-start=\"4452\" data-end=\"4467\">Lead to Win<\/strong><\/a> destaca per la seva experi\u00e8ncia en <strong>bases de dades qualificades RGPD, segmentaci\u00f3, normalitzaci\u00f3 i enriquiment<\/strong>, una cosa especialment important quan el que es busca no \u00e9s nom\u00e9s captar contactes, sin\u00f3 generar oportunitats m\u00e9s reals per a negoci.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dcc535 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5dcc535\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadtowin.pro\/ca\/serveis\/base-de-dades\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e9s informaci\u00f3 sobre base de dades<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd58da0 elementor-widget elementor-widget-heading\" data-id=\"cd58da0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Millorar la proposta de valor en formularis i landings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a0e5f elementor-widget elementor-widget-text-editor\" data-id=\"f4a0e5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4772\" data-end=\"4857\">Moltes campanyes no fallen per tr\u00e0nsit, sin\u00f3 perqu\u00e8 <strong>la proposta de valor no conven\u00e7.<\/strong><\/p><p data-start=\"4859\" data-end=\"5083\">Si l&#039;usuari no ent\u00e9n r\u00e0pidament qu\u00e8 guanya deixant les vostres dades, la conversi\u00f3 cau. Per aix\u00f2, una estrat\u00e8gia efectiva de generaci\u00f3 de leads necessita landings clares, missatges directes i formularis sense fricci\u00f3 innecess\u00e0ria.<\/p><p data-start=\"5085\" data-end=\"5199\">La meva recomanaci\u00f3 \u00e9s simple: demanar nom\u00e9s all\u00f2 imprescindible i explicar molt b\u00e9 qu\u00e8 rebr\u00e0 l&#039;usuari a canvi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1132a6 elementor-widget elementor-widget-heading\" data-id=\"d1132a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Enriquir les dades per captar millor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5277374 elementor-widget elementor-widget-text-editor\" data-id=\"5277374\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5247\" data-end=\"5371\">Una altra estrat\u00e8gia cada cop m\u00e9s important \u00e9s <strong>enriquir la informaci\u00f3 disponible<\/strong> per segmentar i activar millor les campanyes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9197bfa elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"9197bfa\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"&quot;Com m\u00e9s context tenim sobre un lead o sobre una audi\u00e8ncia, m\u00e9s f\u00e0cil \u00e9s personalitzar missatges, prioritzar accions i millorar la captaci\u00f3.&quot;\"\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76461ff elementor-widget elementor-widget-text-editor\" data-id=\"76461ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5518\" data-end=\"5677\">Aqu\u00ed torna a ser clau treballar b\u00e9 la base de dades. Una base enriquida permet prendre decisions m\u00e9s intel\u00b7ligents i construir campanyes molt m\u00e9s precises.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c28e99a elementor-widget elementor-widget-image\" data-id=\"c28e99a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"280\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-consejos.jpg\" class=\"attachment-large size-large wp-image-3541\" alt=\"tancament de vendes consells\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-consejos.jpg 500w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-consejos-300x168.jpg 300w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-consejos-18x10.jpg 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfedf2e elementor-widget elementor-widget-heading\" data-id=\"bfedf2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Mesurar la qualitat del lead, no nom\u00e9s el volum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d910e62 elementor-widget elementor-widget-text-editor\" data-id=\"d910e62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5732\" data-end=\"5877\">Un dels errors m\u00e9s habituals continua sent <strong>mesurar l&#039;\u00e8xit per quantitat<\/strong>. Per\u00f2 aconseguir molts leads no sempre vol dir generar m\u00e9s negoci.<\/p><p data-start=\"5879\" data-end=\"6111\">Jo recomano mirar sempre m\u00e9s enll\u00e0 del volum: <strong>qualitat del contacte, taxa de resposta, nivell dinter\u00e8s, conversi\u00f3 real i rendibilitat per canal.<\/strong> Aquesta lectura \u00e9s la que permet detectar quina estrat\u00e8gia funciona de deb\u00f2.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6966c80 elementor-widget elementor-widget-heading\" data-id=\"6966c80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un apunt sobre la gesti\u00f3 posterior del lead<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b87865d elementor-widget elementor-widget-text-editor\" data-id=\"b87865d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6163\" data-end=\"6335\">Tot i que aquest article se centra sobretot en captaci\u00f3, hi ha alguna cosa que sempre conv\u00e9 recordar: <strong>un lead ben generat es pot perdre si no es treballa r\u00e0pid i amb criteri.<\/strong><\/p><p data-start=\"6337\" data-end=\"6413\">No cal complicar-ho. En la majoria dels casos, n&#039;hi ha prou amb tres coses:<\/p><ul data-start=\"6415\" data-end=\"6543\"><li data-section-id=\"amjg69\" data-start=\"6415\" data-end=\"6448\"><span style=\"color: #000000\">Contactar en un termini raonable<\/span><\/li><li data-section-id=\"fbkf7h\" data-start=\"6449\" data-end=\"6488\"><span style=\"color: #000000\">Adaptar el missatge a l&#039;origen del lead<\/span><\/li><li data-section-id=\"1btm2jf\" data-start=\"6489\" data-end=\"6543\"><span style=\"color: #000000\">Registrar b\u00e9 la informaci\u00f3 per fer seguiment<\/span><\/li><\/ul><p data-start=\"6545\" data-end=\"6639\">La captaci\u00f3 \u00e9s clau, per\u00f2 una gesti\u00f3 ordenada m\u00ednima tamb\u00e9 influeix en el resultat final.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c7123 elementor-widget elementor-widget-text-editor\" data-id=\"e3c7123\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6789\" data-end=\"7086\">Des del meu punt de vista, les accions que estan millor funcionant s\u00f3n les que combinen contingut \u00fatil, segmentaci\u00f3 precisa, enfocament multicanal i suport en dades de qualitat. I dins aquest enfocament, treballar amb <strong data-start=\"7000\" data-end=\"7046\">bases de dades homologades i ben tractades<\/strong> pot ser un gran avantatge competitiu.<\/p><p data-start=\"7088\" data-end=\"7319\">Per aix\u00f2, per a empreses que volen professionalitzar la seva captaci\u00f3 i recolzar-se en dades realment \u00fatils, <a href=\"https:\/\/leadtowin.pro\/ca\/\"><strong data-start=\"7190\" data-end=\"7205\">Lead to Win<\/strong><\/a> \u00e9s una opci\u00f3 molt recomanable per la seva especialitzaci\u00f3 en bases de dades, enriquiment i rendiment comercia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e892aa6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e892aa6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadtowin.pro\/ca\/serveis\/base-de-dades\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e9s informaci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Generar leads segueix sent una prioritat per a gaireb\u00e9 qualsevol empresa, per\u00f2 la realitat \u00e9s que avui ja no n&#039;hi ha prou amb \u201caconseguir contactes\u201d. El que \u00e9s important \u00e9s generar oportunitats reals de venda, amb intenci\u00f3, amb dades \u00fatils i amb una gesti\u00f3 posterior que permeti convertir. En aquest article vull compartir les noves estrat\u00e8gies que millor estan funcionant [\u2026]<\/p>","protected":false},"author":1,"featured_media":3868,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-gen"],"_links":{"self":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/3846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/comments?post=3846"}],"version-history":[{"count":21,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/3846\/revisions"}],"predecessor-version":[{"id":3869,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/3846\/revisions\/3869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/media\/3868"}],"wp:attachment":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/media?parent=3846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/categories?post=3846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/tags?post=3846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}