{"id":3531,"date":"2026-01-20T12:32:51","date_gmt":"2026-01-20T11:32:51","guid":{"rendered":"https:\/\/leadtowin.pro\/?p=3531"},"modified":"2026-01-21T08:37:41","modified_gmt":"2026-01-21T07:37:41","slug":"como-mejorar-el-cierre-de-ventas","status":"publish","type":"post","link":"https:\/\/leadtowin.pro\/ca\/com-millorar-el-tancament-de-vendes\/","title":{"rendered":"Com millorar el tancament de vendes: claus per vendre m\u00e9s i millor"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3531\" class=\"elementor elementor-3531\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc094f e-flex e-con-boxed e-con e-parent\" data-id=\"0dc094f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55ddb86 elementor-widget elementor-widget-text-editor\" data-id=\"55ddb86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Tancar una venda no \u00e9s q\u00fcesti\u00f3 de sort ni insist\u00e8ncia. \u00c9s el resultat de <\/span><b>un proc\u00e9s ben constru\u00eft<\/b><span style=\"font-weight: 400\">, on m\u00e0rqueting, dades i equip comercial treballen alineats cap a un mateix objectiu: convertir oportunitats reals en clients.<\/span><\/p><p><span style=\"font-weight: 400\">En aquest article us expliquem <\/span><b>com millorar el tancament de vendes<\/b><span style=\"font-weight: 400\">, abordant els problemes m\u00e9s habituals, les millors pr\u00e0ctiques comercials i altres consells \u00fatils i efica\u00e7os.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea769ac elementor-widget elementor-widget-heading\" data-id=\"ea769ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Problemes recurrents que frenen el tancament de vendes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-170ca21 elementor-widget elementor-widget-text-editor\" data-id=\"170ca21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Abans de parlar de solucions, \u00e9s important identificar perqu\u00e8 moltes empreses no tanquen tot el que podrien.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5553687 elementor-widget elementor-widget-heading\" data-id=\"5553687\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Leads poc qualificats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd0a65 elementor-widget elementor-widget-text-editor\" data-id=\"ddd0a65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Un dels errors m\u00e9s comuns \u00e9s fer arribar a l&#039;equip comercial <\/span><b>contactes sense inter\u00e8s real, sense necessitat o fora del target<\/b><span style=\"font-weight: 400\">. Aix\u00f2 genera frustraci\u00f3, p\u00e8rdua de temps i r\u00e0tios de tancament molt baixes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98a0d09 elementor-widget elementor-widget-heading\" data-id=\"98a0d09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Manca d&#039;informaci\u00f3 sobre el lead<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0828b elementor-widget elementor-widget-text-editor\" data-id=\"2e0828b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Quan un comercial anomena \u201ca cegues\u201d, sense context previ, la conversa es torna freda, gen\u00e8rica i poc efectiva. Avui el client espera que <\/span><b>entenguis el seu problema abans de parlar-li<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-810270c elementor-widget elementor-widget-image\" data-id=\"810270c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"263\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-de-leads.jpg\" class=\"attachment-large size-large wp-image-3540\" alt=\"tancament de vendes de leads\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-de-leads.jpg 500w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-de-leads-300x158.jpg 300w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-de-leads-18x9.jpg 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f9f42 elementor-widget elementor-widget-heading\" data-id=\"75f9f42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Desalineaci\u00f3 entre m\u00e0rqueting i vendes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a60b09f elementor-widget elementor-widget-text-editor\" data-id=\"a60b09f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">M\u00e0rqueting genera leads, vendes intenta tancar\u2026 per\u00f2 sense criteris comuns. Aix\u00f2 fa que:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"font-weight: 400\">M\u00e0rqueting mesura volum<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Vendes mida tancaments<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">I ning\u00fa no mesuri qualitat real<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0463680 elementor-widget elementor-widget-heading\" data-id=\"0463680\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Processos de venda poc definits<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02d6c52 elementor-widget elementor-widget-text-editor\" data-id=\"02d6c52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Sense un proc\u00e9s clar (etapes, temps, argumentaris) cada comercial ven \u201ca la seva manera\u201d, dificultant l&#039;escalabilitat i la millora cont\u00ednua.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f16830 elementor-widget elementor-widget-heading\" data-id=\"6f16830\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Com millorar el tancament de vendes de forma eficient<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c6eb31 elementor-widget elementor-widget-heading\" data-id=\"9c6eb31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Comen\u00e7a per atraure, no per pressionar (enfocament inbound)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33294ec elementor-widget elementor-widget-text-editor\" data-id=\"33294ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Un tancament eficient comen\u00e7a <\/span><b>molt abans de la trucada comercial<\/b><span style=\"font-weight: 400\">. L&#039;inbound marketing permet que el lead:<\/span><\/p><ol><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Identifiqueu un problema<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Busqueu informaci\u00f3<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Conegui la teva soluci\u00f3<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">I arribi al comercial amb inter\u00e8s real<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><\/ol><p><span style=\"font-weight: 400\">Un lead ben educat \u00e9s un lead m\u00e9s f\u00e0cil de tancar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85969e1 elementor-widget elementor-widget-heading\" data-id=\"85969e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Defineix qu\u00e8 \u00e9s un lead qualificat per a la teva empresa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197af5a elementor-widget elementor-widget-text-editor\" data-id=\"197af5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">No tots els leads s\u00f3n iguals. Per millorar el tancament necessites definir criteris clars com:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Sector<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Grand\u00e0ria d&#039;empresa o perfil del client<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Necessitat detectada<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Capacitat de decisi\u00f3<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Moment del proc\u00e9s de compra<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Aix\u00f2 permet prioritzar esfor\u00e7os i <\/span><b>centrar l&#039;equip comercial en oportunitats reals<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec44c8 elementor-widget elementor-widget-heading\" data-id=\"8ec44c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Lliurament al comercial leads amb informaci\u00f3, no nom\u00e9s contactes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9081588 elementor-widget elementor-widget-text-editor\" data-id=\"9081588\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Un bon lead no \u00e9s nom\u00e9s un tel\u00e8fon o un correu electr\u00f2nic. Per millorar el tancament de vendes, el comercial hauria de rebre:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Origen del lead<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Inter\u00e8s mostrat<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Contingut consumit<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Sector o activitat<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Ubicaci\u00f3<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Necessitat principal detectada<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Com m\u00e9s informaci\u00f3 tingui, <\/span><b>m\u00e9s personalitzada i efectiva ser\u00e0 la conversa<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd01a98 elementor-widget elementor-widget-image\" data-id=\"dd01a98\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"280\" src=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-consejos.jpg\" class=\"attachment-large size-large wp-image-3541\" alt=\"tancament de vendes consells\" srcset=\"https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-consejos.jpg 500w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-consejos-300x168.jpg 300w, https:\/\/leadtowin.pro\/wp-content\/uploads\/2026\/01\/cierre-de-ventas-consejos-18x10.jpg 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645842f elementor-widget elementor-widget-heading\" data-id=\"645842f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Alinea m\u00e0rqueting, dades i vendes\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c4ba3 elementor-widget elementor-widget-text-editor\" data-id=\"44c4ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Les empreses que tanquen millor vendes tenen alguna cosa en com\u00fa: <\/span><b>M\u00e0rqueting, bases de dades i vendes treballen com un \u00fanic sistema<\/b><\/p><p><span style=\"font-weight: 400\">Aix\u00f2 implica:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">M\u00e0rqueting genera leads alineats amb el target real<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Les dades es normalitzen, segmenten i enriqueixen<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Vendes rep oportunitats treballables i prioritzades<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">El resultat \u00e9s un pipeline m\u00e9s net, predictible i rendible.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac4c0d3 elementor-widget elementor-widget-heading\" data-id=\"ac4c0d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El paper clau de les bases de dades qualificades al tancament de vendes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf5c14 elementor-widget elementor-widget-text-editor\" data-id=\"ccf5c14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Aqu\u00ed \u00e9s on moltes empreses marquen la difer\u00e8ncia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a664c elementor-widget elementor-widget-heading\" data-id=\"17a664c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Per qu\u00e8 una base de dades qualificada millora el tancament?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8420a84 elementor-widget elementor-widget-text-editor\" data-id=\"8420a84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Una <strong><a href=\"https:\/\/leadtowin.pro\/ca\/serveis\/base-de-dades\/\">base de dades<\/a> qualificada<\/strong> millora el tancament de vendes perqu\u00e8 permet contactar amb el perfil correcte, al moment adequat i amb el missatge adequat, fent que cada interacci\u00f3 comercial tingui sentit des del primer contacte.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">En treballar amb <strong>dades actualitzades i segmentades<\/strong>, es redueixen dr\u00e0sticament les trucades improductives, els emails sense resposta i les objeccions irrellevants, ja que<strong> el lead encaixa realment amb la proposta. <\/strong><\/span><\/p><p><span style=\"font-weight: 400\">Alhora, aquest enfocament incrementa la taxa de contacte, l&#039;inter\u00e8s real del potencial client i, com a conseq\u00fc\u00e8ncia directa, la<strong> conversi\u00f3 final de les oportunitats comercials.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e437af elementor-widget elementor-widget-heading\" data-id=\"4e437af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bases de dades treballades = tancaments m\u00e9s r\u00e0pids\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e82a7 elementor-widget elementor-widget-text-editor\" data-id=\"c3e82a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Quan les dades estan <strong>segmentats, normalitzats, enriquits i actualitzats<\/strong>, l&#039;equip comercial es pot centrar a vendre i no a filtrar contactes sense potencial.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Treballar amb bases de dades de qualitat permet crear argumentaris molt m\u00e9s precisos, prioritzar els leads amb m\u00e9s probabilitat de tancament i <strong>reduir significativament el cicle de venda<\/strong>, fent que cada interacci\u00f3 comercial sigui m\u00e9s eficient i rendible.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de22be0 elementor-widget elementor-widget-heading\" data-id=\"de22be0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Com han d&#039;arribar els leads a l&#039;equip comercial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b979c9 elementor-widget elementor-widget-text-editor\" data-id=\"9b979c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Per maximitzar el tancament de vendes, els leads haurien d&#039;arribar al comercial:<\/span><\/p><ol><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Qualificats<\/b><span style=\"font-weight: 400\">: compleixen els criteris definits<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Contextualitzats<\/b><span style=\"font-weight: 400\">: se sap qui \u00e9s i qu\u00e8 necessita<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>En el moment adequat<\/b><span style=\"font-weight: 400\">: ni massa aviat ni massa tard<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Ordenats per prioritat<\/b><span style=\"font-weight: 400\">: focus en els m\u00e9s rendibles<\/span><\/span><\/li><\/ol><p><span style=\"font-weight: 400\">Aquest enfocament transforma el comercial en un <\/span><b>assessor<\/b><span style=\"font-weight: 400\">, no en un venedor agressiu.<\/span><\/p><p><b>El paper de Lead to Win al teu proc\u00e9s de venda<\/b><\/p><p><span style=\"font-weight: 400\">A <\/span><b>Lead to Win<\/b><span style=\"font-weight: 400\"> ajudem les empreses a millorar els seus resultats comercials des de l&#039;origen: <\/span><b>les dades<\/b><span style=\"font-weight: 400\">, perqu\u00e8 cada oportunitat tingui m\u00e9s possibilitats de convertir-se en client.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1ce3c2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a1ce3c2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadtowin.pro\/ca\/contacte\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demana m\u00e9s informaci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tancar una venda no \u00e9s q\u00fcesti\u00f3 de sort ni insist\u00e8ncia. \u00c9s el resultat d&#039;un proc\u00e9s ben constru\u00eft, on el m\u00e0rqueting, les dades i l&#039;equip comercial treballen alineats cap a un mateix objectiu: convertir oportunitats reals en clients. En aquest article us expliquem com millorar el tancament de vendes, abordant els problemes m\u00e9s habituals, les millors pr\u00e0ctiques [\u2026]<\/p>","protected":false},"author":1,"featured_media":3546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/3531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/comments?post=3531"}],"version-history":[{"count":15,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/3531\/revisions"}],"predecessor-version":[{"id":3568,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/3531\/revisions\/3568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/media\/3546"}],"wp:attachment":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/media?parent=3531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/categories?post=3531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/tags?post=3531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}