{"id":2837,"date":"2024-03-16T13:01:16","date_gmt":"2024-03-16T12:01:16","guid":{"rendered":"https:\/\/leadtowin.wms-web.com\/copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy\/"},"modified":"2025-06-25T12:29:01","modified_gmt":"2025-06-25T10:29:01","slug":"que-parametros-usa-social-mention-para-medir-la-influencia-de-las-marcas","status":"publish","type":"post","link":"https:\/\/leadtowin.pro\/ca\/quins-parametres-utilitza-social-mention-per-mesurar-la-influencia-de-les-marques\/","title":{"rendered":"Quins par\u00e0metres fa servir Social Mention per mesurar la influ\u00e8ncia de les marques?"},"content":{"rendered":"<p>Social Mention \u00e9s un rastrejador de contingut generat pels usuaris, s&#039;usa com a motor de cerca per trobar blocs, fotos, v\u00eddeos, comentaris i esdeveniments, entre altres, usant paraules clau. \u00c9s una eina gratu\u00efta i molt completa, ideal per utilitzar amb Twitter Search o Google Alerts. Ofereix serveis com a an\u00e0lisi en temps real de la influ\u00e8ncia que tenen les marques o esdeveniments. Per mesurar la influ\u00e8ncia, Social Mention utilitza quatre par\u00e0metres:<\/p>\n<ul>\n<li><strong>For\u00e7a (Strength)<\/strong>: \u00e9s la for\u00e7a amb qu\u00e8 la teva marca es mou pels mitjans socials. Es calcula de la manera seg\u00fcent:\n<ul>\n<li><em>For\u00e7a = Frases esmentades en les darreres 24 hores \/ Total de possibles mencionsSentiment (Sentiment): mitjana de mencions negatives i positives als mitjans.<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>Passi\u00f3 (Passi\u00f3)<\/strong>: quan es t\u00e9 passi\u00f3 per alguna cosa o alg\u00fa l&#039;\u00fanic que es fa \u00e9s parlar-ne, oi? Doncs b\u00e9, aquest par\u00e0metre mesura la probabilitat que les persones que parlen de la teva marca ho tornin fer. No compta que molts usuaris parlin de la teva marca, sin\u00f3 de quantes vegades un mateix usuari parla de la teva marca.<\/li>\n<li><strong>Abast (Reach)<\/strong>: \u00e9s la mesura del rang dinflu\u00e8ncia de la teva marca. \u00c9s a dir, quant se&#039;n parla i quantes persones en parlen. Es calcula de la manera seg\u00fcent:\n<ul>\n<li><em>Abast = Autors \u00fanics que fan refer\u00e8ncia a la nostra marca \/ Nombre total de mencions<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>En definitiva, \u00e9s una eina molt \u00fatil si volem veure quins sentiments crea la nostra marca, quines paraules clau es fan servir m\u00e9s, i saber quins usuaris t&#039;esmenten, per aix\u00ed, fomentar m\u00e9s la seva fidelitat.<\/p>\n<p>Publicat per: Silvia Gemar<\/p>","protected":false},"excerpt":{"rendered":"<p>Social Mention \u00e9s un rastrejador de contingut generat pels usuaris, s&#039;usa com a motor de cerca per trobar blocs, fotos, v\u00eddeos, comentaris i esdeveniments, entre altres, usant paraules clau. \u00c9s una eina gratu\u00efta i molt completa, ideal per utilitzar amb Twitter Search o Google Alerts. Ofereix serveis com a an\u00e0lisi en temps real de la [\u2026]<\/p>","protected":false},"author":2,"featured_media":2782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[60,61,62,63],"class_list":["post-2837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-contenido","tag-menciones","tag-palabras-clave","tag-social-mention"],"_links":{"self":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/2837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/comments?post=2837"}],"version-history":[{"count":3,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/2837\/revisions"}],"predecessor-version":[{"id":2875,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/2837\/revisions\/2875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/media\/2782"}],"wp:attachment":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/media?parent=2837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/categories?post=2837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/tags?post=2837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}