{"id":2824,"date":"2021-10-29T12:58:30","date_gmt":"2021-10-29T10:58:30","guid":{"rendered":"https:\/\/leadtowin.wms-web.com\/copy-copy\/"},"modified":"2025-06-25T12:52:39","modified_gmt":"2025-06-25T10:52:39","slug":"que-es-el-behavioral-targeting-y-para-que-lo-podemos-usar","status":"publish","type":"post","link":"https:\/\/leadtowin.pro\/ca\/que-es-el-behavioral-targeting-i-perque-el-podem-fer-servir\/","title":{"rendered":"Qu\u00e8 \u00e9s el behavioral targeting i per qu\u00e8 el podem fer servir?"},"content":{"rendered":"<h2>Behavioral targeting<\/h2>\n<p>El behavioral targeting \u00e9s una eina que ens ajuda a con\u00e8ixer el comportament dels usuaris que naveguen per la nostra web. engagement<\/p>\n<p>Per obtenir el m\u00e0xim rendiment del behavioral targeting i ens ajudi a con\u00e8ixer quines accions haurem de realitzar amb els usuaris, aquesta haur\u00e0 de:<\/p>\n<ul>\n<li>Ajudar-nos a crear f\u00e0cilment una segmentaci\u00f3 dels usuaris sobre la base dels seus comportaments.<\/li>\n<li>Permetre&#039;ns definir quines accions seran les m\u00e9s adequades per a cada segment d&#039;usuaris, i aix\u00ed fer una campanya orientada a la generaci\u00f3 d&#039;engagement.<br \/>\nGran part de la informaci\u00f3 que podem con\u00e8ixer dels usuaris, els seus gustos, prefer\u00e8ncies, les accions que realitzen o el temps que estan a cada p\u00e0gina, \u00e9s gr\u00e0cies a les famoses Cookies. acci\u00f3.<\/li>\n<\/ul>\n<p>Publicat per: Silvia Gemar<\/p>","protected":false},"excerpt":{"rendered":"<p>Behavioral targeting El behavioral targeting \u00e9s una eina que ens ajuda a con\u00e8ixer el comportament dels usuaris que naveguen per la nostra web. Ens ajuda a obtenir una segmentaci\u00f3 m\u00e9s exacta, i aix\u00ed, poder-hi dirigir d&#039;una manera m\u00e9s personalitzada. Aquest comportament pot venir del nombre de visites realitzades al nostre site, si [\u2026]<\/p>","protected":false},"author":2,"featured_media":1071,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[43,37],"class_list":["post-2824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-behavioral-targeting","tag-experiencia-de-usuario"],"_links":{"self":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/2824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/comments?post=2824"}],"version-history":[{"count":3,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/2824\/revisions"}],"predecessor-version":[{"id":2855,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/posts\/2824\/revisions\/2855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/media\/1071"}],"wp:attachment":[{"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/media?parent=2824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/categories?post=2824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadtowin.pro\/ca\/wp-json\/wp\/v2\/tags?post=2824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}